#Japan #Obongzip #Korean Cuisine #Shin-Okubo #Doonkalbi

The Arrival of 'Doonkalbi' in Japan

Korean cuisine continues to win hearts globally, and now, Japanese food enthusiasts can rejoice as the much-adored dish 'Doonkalbi' makes its debut in Japan on January 13, 2026, at the renowned Korean restaurant Obongzip in Shin-Okubo, Tokyo. Managed by Harmonia Lab Co., Ltd., headed by Masatoshi Shiina, Obongzip specializes in Korean home-style dishes, and this new addition is set to be a game-changer.

Discovering Doonkalbi

'Doonkalbi' is a pork back rib dish known for its tenderness and rich flavors. This mouthwatering fare originates from the bustling streets of Gangnam, Seoul, where locals line up to savor its taste. Now, for the first time, visitors in Shin-Okubo can experience this culinary delight without needing to travel to Korea!

The standout feature of Doonkalbi is the incredibly soft meat that comes off the bone with just a forkful. Simmered for hours, the ribs absorb a special spicy sauce that elevates their savory goodness. Served on a sizzling stone plate, this dish is perfect for pairing with rice or as a delectable accompaniment to drinks, making it an ideal choice for gatherings.

Menu Highlights

Obongzip offers two varieties of Doonkalbi to satisfy diverse palates:

• - Doonkalbi with Signature Sauce: Enjoy the robust flavor of the secret sauce that harmonizes beautifully with the meat.

- Medium (Serves 2): 5,600 yen (tax included)
- Large (Serves 3-4): 7,500 yen (tax included)

• - Cheese Doonkalbi: A creamy twist that pairs the intense spiciness of Doonkalbi with a generous helping of cheese, sure to tantalize the taste buds.

- Medium (Serves 2): 6,300 yen (tax included)
- Large (Serves 3-4): 8,300 yen (tax included)

Special Tasting Event for Media

In celebration of the launch, Obongzip is hosting an exclusive tasting event for media representatives and influencers from January 19 to January 31, 2026. This event will provide a unique opportunity to sample the new menu items, conduct interviews, and capture stunning visuals of the dishes.

Event Details

• - Date: January 19 - January 31, 2026
• - Location: Obongzip Shin-Okubo Store
• - Offerings: Food tasting, store photography, and interview opportunities (free of charge)
• - Registration: Interested parties should contact the provided details below by the day before their desired visit.

Contact for Media Inquiries and Tasting Event Registration

• - Harmonia Lab: Muratsugi
• - Phone: 048-816-3652
• - Email: [email protected]

About Obongzip Shin-Okubo

Boasting over 300 branches across Korea and recognized with franchise awards, Obongzip promises a top-notch dining experience. The restaurant is conveniently located a short 5-minute walk from Shin-Okubo Station at 2-26-4 Okubo, Shinjuku-ku, Tokyo.

Opening Hours

• - Daily: 11:00 - 23:00 (Last orders: Food 22:00, Drinks 22:30)

Seating Capacity

• - 56 seats available for guests.

Online Presence

• - Website: Obongzip
• - Instagram: @obongzip_shinokubo

In conclusion, the arrival of Doonkalbi represents a wonderful opportunity for food lovers in Japan to indulge in authentic Korean flavors right in the heart of Tokyo. Don’t miss out on this exciting culinary experience starting January 13!