FOX News Digital Achieves Record-Breaking Engagement and Viewership in May 2025
In May 2025, FOX News Digital experienced an impressive surge in engagement, achieving over 134 million unique visitors—marking the second-best month in its history. This milestone is a testament to the platform’s ability to capture and retain audience attention across multiple digital channels, outperforming its competitors.
According to Comscore metrics, FOX News Digital's total multiplatform unique visitors rose to 134,389,000, reflecting a substantial year-over-year increase. This growth is evident across key performance indicators, particularly in multiplatform views and minutes spent on the platform, where it continues to lead all news brands for the 13th and 51st consecutive month, respectively. During May, FOX News Digital recorded an astonishing 3.8 billion total multiplatform minutes, which is an 18% increase compared to May 2024. Additionally, it garnered 1.8 billion total multiplatform views, marking a 4% growth over the same period.
When compared to major networks, FOX News Digital significantly outperformed the likes of NBC News and ABC News. In fact, FOX News led in all categories, including total views and unique visitors. Meanwhile, CNN faced notable declines across the same metrics, with their views dropping by 28%, total minutes by 32%, and unique visitors by 18% in the same timeframe.
The success of FOX News can be attributed to its comprehensive strategy across various platforms, especially YouTube, where it amassed 362 million video views. This achievement allowed it to more than triple the view count of ABC and NBC News and dominate MSNBC significantly. Year-over-year, FOX News saw a staggering 98% increase in YouTube video views, clearly outpacing its competitors including CNN’s 195 million and ABC News’ 114 million views.
The newly launched FOX News Clips platform also made an impact, racking up nearly 30 million views in its first month, signifying a strong reception from viewers eager for bite-sized news content.
Social media interaction is another area where FOX News shines brightly. In May, the network was the most engaged brand among news platforms with a whopping 82.7 million social interactions. This figure represents a 213% increase from the previous year and displays the effectiveness of its social media strategies. Facebook was particularly strong for the brand, with a staggering 61.3 million interactions—up 690% year-over-year. Meanwhile, FOX News also saw impressive interactions on Instagram, TikTok, and X (formerly Twitter).
Furthermore, FOX Business digital properties contributed to the network’s overall success, amassing over 218 million multiplatform minutes and delivering 125 million views during the same month. These figures place FOX Business fifth within its competitive set.
In summary, FOX News Digital's robust performance in May not only highlights its expanding audience reach but also reinforces its influential position in the media landscape. As the second-highest month in the history of FOX News Digital, the stellar results demonstrate a strategic mastery of audience engagement and content delivery across digital platforms, setting new standards for news brands in a rapidly evolving media environment.
According to Comscore metrics, FOX News Digital's total multiplatform unique visitors rose to 134,389,000, reflecting a substantial year-over-year increase. This growth is evident across key performance indicators, particularly in multiplatform views and minutes spent on the platform, where it continues to lead all news brands for the 13th and 51st consecutive month, respectively. During May, FOX News Digital recorded an astonishing 3.8 billion total multiplatform minutes, which is an 18% increase compared to May 2024. Additionally, it garnered 1.8 billion total multiplatform views, marking a 4% growth over the same period.
When compared to major networks, FOX News Digital significantly outperformed the likes of NBC News and ABC News. In fact, FOX News led in all categories, including total views and unique visitors. Meanwhile, CNN faced notable declines across the same metrics, with their views dropping by 28%, total minutes by 32%, and unique visitors by 18% in the same timeframe.
The success of FOX News can be attributed to its comprehensive strategy across various platforms, especially YouTube, where it amassed 362 million video views. This achievement allowed it to more than triple the view count of ABC and NBC News and dominate MSNBC significantly. Year-over-year, FOX News saw a staggering 98% increase in YouTube video views, clearly outpacing its competitors including CNN’s 195 million and ABC News’ 114 million views.
The newly launched FOX News Clips platform also made an impact, racking up nearly 30 million views in its first month, signifying a strong reception from viewers eager for bite-sized news content.
Social media interaction is another area where FOX News shines brightly. In May, the network was the most engaged brand among news platforms with a whopping 82.7 million social interactions. This figure represents a 213% increase from the previous year and displays the effectiveness of its social media strategies. Facebook was particularly strong for the brand, with a staggering 61.3 million interactions—up 690% year-over-year. Meanwhile, FOX News also saw impressive interactions on Instagram, TikTok, and X (formerly Twitter).
Furthermore, FOX Business digital properties contributed to the network’s overall success, amassing over 218 million multiplatform minutes and delivering 125 million views during the same month. These figures place FOX Business fifth within its competitive set.
In summary, FOX News Digital's robust performance in May not only highlights its expanding audience reach but also reinforces its influential position in the media landscape. As the second-highest month in the history of FOX News Digital, the stellar results demonstrate a strategic mastery of audience engagement and content delivery across digital platforms, setting new standards for news brands in a rapidly evolving media environment.
Topics Entertainment & Media）
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