#Canada #Valcourt #Can-Am #Canyon Redrock #Motorcycle of the Year

Can-Am's Canyon Redrock: A Milestone in 3-Wheel Innovation

Can-Am, a prominent name under BRP Inc., proudly announces that its Canyon Redrock model has been recognized as the Motorcycle of the Year 2025 by Rider Magazine. This announcement was made at the Big East Powersports Show held in Syracuse, New York, and it represents a significant milestone in the motorcycle segment; it is the very first time a 3-wheel vehicle has received this prestigious title from a well-respected motorcycle publication. This accolade underscores Can-Am’s commitment to reshaping the open-road experience with innovative designs.

Greg Drevenstedt, the Chief Editor at Rider Magazine, articulated the brand's unique position within the powersports industry. He noted that for almost two decades, Can-Am has continually dismantled conventional barriers, inviting more riders onto the road. “It has taken an unorthodox approach that has cultivated a dedicated segment of passionate 3-wheel vehicle owners,” said Drevenstedt. He highlighted the brand's creativity and vision, recognizing the bold move into the electric motorcycle market with the upcoming Pulse and Origin models.

Expressing excitement about the award, Elsa Vilarinho, Director of Marketing for Can-Am On-Road, stated, “Receiving the 2025 Rider Magazine Motorcycle of the Year award for our Canyon Redrock is a historic moment.” This model, having only been on the market for one year, is seen as a testament to Can-Am's ongoing mission to make open-road adventures more inclusive and accessible.

The Canyon Redrock is not merely an evolution of its predecessors; it redefines what a 3-wheel riding experience can be. Built for adventure seekers, this rugged vehicle showcases impressive features including:

• - Increased ground clearance
• - Extended suspension travel
• - All-terrain wheels
• - State-of-the-art technology
• - Exceptional storage capabilities

These attributes deliver a balanced and thrilling riding experience while ensuring peace of mind for riders of all skill levels, whether they're navigating paved roads or venturing off the beaten path.

Can-Am offers the Canyon lineup in three different trims: Standard, XT, and the award-winning Redrock, each designed to handle various adventures—ranging from spontaneous rides on uncharted roads to extended journeys. Riders can enhance their vehicles with a collection of 25 specialized accessories tailored specifically for the Canyon line, including adventure front bumpers, LED fog lights, LinQ storage systems, and practical features like factory-installed trailer hitches and stylish windshields.

For those interested in exploring this trailblazing vehicle, detailed information can be found at local Can-Am dealerships or online at www.can-am.brp.com.

About BRP

BRP Inc. stands as a global leader in powersports, marine propulsion systems, and boats, backed by over 80 years of consumer-focused innovation. The company's wide array of brands features Ski-Doo, Lynx snowmobiles, Sea-Doo watercraft, Can-Am on and off-road vehicles, and Rotax engines for karts and recreational aircraft. As of January 31, 2025, BRP reported annual sales of CA$7.8 billion and employs approximately 16,500 passionate individuals across more than 130 countries. Dedicated to responsible growth, BRP is also actively advancing the development of electric models within its existing product offerings.

For the latest updates, follow BRP on their social channels or through their official website. Remarkably, this endeavor to dominate the market accompanies a broader vision of granting exhilarating adventures and unlocking diverse experiences for enthusiasts worldwide.