#Japan #Tokyo #Hair Color #Cross Marketing #survey 2025

Hair Color Trends: Insights from the 2025 Survey

A recent survey conducted by Cross Marketing, a Tokyo-based marketing research firm, highlights evolving preferences and challenges associated with hair coloring among Japanese adults aged 20 to 69. The findings reveal a dynamic landscape where nearly 40% of adults are currently dyeing their hair, with significant differences across genders and age groups.

Survey Insights

Approximately 40% of surveyed individuals reported that they are currently dyeing their hair. Notably, a higher proportion of women compared to men are engaging in hair coloring, particularly among those aged 20 to 30. The survey indicates that 13.6% of women in this age group are opting for design colors, including vibrant shades and partial dyes, as a means of self-expression.

When analyzing current hair colors, a staggering 70.8% of respondents identified with brown shades, with 45.8% specifically mentioning a beige or brown hue. Interestingly, colors outside of black and brown accounted for only 11.3% of choices. Additionally, 32.4% expressed interest in experimenting with shades beyond black and brown in the future, particularly in the younger demographic.

Attitudes Towards Hair Coloring

Participants shared their thoughts on hair coloring practices. Many indicated that they dye their hair primarily as a necessity to conceal graying strands. Concerns regarding hair color fading over time and the potential damage caused by coloring treatments were prevalent, especially among those aged 50 to 60 who frequently cited the need to hide gray hair as their main motivation for hair dyeing.

In contrast, younger participants (ages 20 to 40) often associate hair dyeing with positive emotions, noting that changing their hair color can uplift their mood and promote a more optimistic outlook.

The methods used for dyeing varied significantly, with about 63.7% of respondents opting for salon services. Meanwhile, 36.3% of individuals use over-the-counter dye kits at home, indicating a blend of professional and DIY approaches in hair coloring practices.

Reasons for Not Dyeing Hair

Interestingly, those who do not dye their hair often express a lack of interest, concerns about the costs, the time commitment, and fears about hair damage, especially among women. The motivations for avoiding hair coloring differ between genders, with men primarily citing disinterest while women highlight various practical concerns.

Conclusion

The survey underscores the diversity in hair coloring habits and attitudes within Japan's adult population. As trends evolve, it's clear that hair coloring is not just a cosmetic choice but a reflection of personal identity and emotional well-being. The findings from this research will be invaluable for brands and salons aiming to understand and cater to the varying needs of their clients.

For further details, you can access the full report at Cross Marketing.

Survey Overview

The survey was conducted between April 11 and April 13, 2025, using an online research method with a sample size of 1,100 respondents across all 47 prefectures in Japan. The research aimed to delve into current hair dye practices, preferences, and the various motivations behind hair coloring choices.

For more information about Cross Marketing, visit their website at Cross Marketing Company.