AITO Unveils 'New Luxury' Electric Vehicle Models at IAA MOBILITY 2025

During the renowned IAA MOBILITY 2025 event, AITO, the luxury smart electric vehicle brand, made waves with the launch of its newest product lineup directed at the global market. The newly introduced models—AITO 9, AITO 7, and AITO 5—are tailored specifically for the Middle Eastern audience, representing a significant step for the brand as it meets the rigorous global certification standards necessary for international markets. This launch marks a pivotal moment for AITO, demonstrating its commitment to delivering cutting-edge electric vehicle experiences that align with the concept of 'new luxury'.

Intelligence Redefining Luxury

AITO's philosophy, guiding the design and function of its vehicles, is encapsulated in the mantra, “Intelligence Redefining Luxury.” This principle not only draws from the exceptional performance and aesthetics of traditional luxury vehicles, but it also establishes AITO's unique vision of luxury through the incorporation of smart technology. The vehicles boast advanced driving aids, intelligent safety features, an innovative cockpit experience, and superior manufacturing processes. This amalgamation results in a seamless synergy between traditional luxury aesthetics and technology-driven enhancements, expanding the boundaries of what luxury can signify within the realm of energy-efficient smart vehicles.

One of the highlights of AITO's new offerings is the integration of the latest SERES Super Range-Extender technology, revolutionizing the power supply landscape. This advanced system is characterized by its ultra-quiet operation, high integration, and remarkable energy efficiency. With a thermal efficiency of 44.8% and a fuel-to-electric energy conversion rate of 3.65 kWh/l, it stands among the front-runners in the industry. This technology promises drivers a safer, quieter, and more energy-efficient journey, assuring a smooth travel experience in every situation.

By August 2025, AITO had already recorded impressive figures, with over 770,000 units sold in China alone. Remarkably, 70% of the driving time for AITO users occurs in pure electric mode, which not only enhances the driving experience but also contributes significantly to reducing carbon emissions.

Enhanced Smart Driving Assistance

AITO’s smart driving assistance system has gained extensive recognition in China, facilitating over 3.45 billion kilometers of travel by August 2025. The cutting-edge system allows for comprehensive driving scenarios, including complex maneuvers like navigating roundabouts, making U-turns in tight spaces, and passing through toll booths, all while providing users with a revolutionary ‘one-touch arrival’ experience that boosts road safety and responsiveness.

In pursuit of excellence, AITO has initiated validation tests for its smart driving assistance features aimed at ensuring that Middle Eastern users enjoy exemplary and secure smart mobility experiences.

Safety as a Pillar of Luxury

Deeply rooted in AITO's mission is the belief that “safety is the greatest luxury.” The brand goes beyond enhancing traditional passive and active safety features, introducing an industry-leading smart safety system founded on a scenario-based philosophy. This comprehensive solution addresses various aspects of safety—occupant protection, power supply security, data protection, health safety, privacy, and cybersecurity—ensuring a high level of protection throughout the vehicle's lifecycle.

Tailored Intelligent Cockpit Experience

AITO's intelligent cockpit caters to every driving, entertainment, and work-related need. It allows for seamless device interaction and connectivity through a three-finger, four-direction gesture system, enabling multiple users to access diverse streaming content simultaneously. With customizable toolbars and screensavers, it guarantees an enhanced user experience. Furthermore, leveraging the capabilities of large language model-driven AI, the cockpit facilitates more intuitive user interactions while assisting with daily conversations and intelligent device controls.

Adapting to Local Ecosystems

The Middle Eastern versions of AITO vehicles are characterized by a wealth of localized product features, ensuring complete alignment with driving conditions, regulations, and the unique lifestyle requirements of customers in the region. This intelligent cockpit supports trilingual interaction (Chinese, English, Arabic) and incorporates local digital ecosystem integration, significantly enhancing user interface efficiency. Rigorous testing was done in extreme environments, ensuring components like cameras and bumpers withstand high sand exposure. In adherence to local regulations, features such as a speed limit warning and Arabic safety markings were also integrated.

AITO's Commitment to Quality

AITO is vigorously developing its 'Glocal' strategy, conducting extensive testing across Europe, Asia, and the Middle East to verify product durability. With models receiving market-entry certification for the UAE, the company continues to enhance local manufacturing and improve user experiences. The brand believes that its steadfast commitment to investing in R&D translates into ground-breaking luxury automotive solutions that resonate with customers globally, advocating the narrative of luxury defined by intelligence.

With continuous efforts to meet user needs, AITO aims to redefine modern mobility, ensuring that each journey resonates with the essence of its 'new luxury' philosophy.