Tokyo City Keiba Releases New 'DIRT IS DESTINY' Campaign for 2025 TCK Championship

Tokyo City Keiba's 'DIRT IS DESTINY' Campaign Unveiling

Tokyo City Keiba (TCK) is thrilled to announce the launch of its 2025 campaign titled 'DIRT IS DESTINY', set to premiere on November 28, 2025. This exciting new campaign features popular figures, including TCK's annual image character, Eliza Ikeda, along with notable performers Shinya Kiyozuka, Uta Abe, Koutarou Yoshida, and Hayato Isomura, all contributing to a new commercial that celebrates the thrilling atmosphere of thoroughbred racing.

The campaign aims to highlight the diverse attractions of TCK's dirt racing culture throughout the year using the catchy phrase 'DIRT IS ●●.' TCK hopes to cultivate a connection with fans by encouraging them to reflect on various interpretations of the phrase, fostering a sense of belonging and shared excitement for the races.

The 71st Tokyo Daishoten, scheduled for December 29, 2025, is a centerpiece of the season, featuring the slogan 'DIRT IS DESTINY.' This prestigious international GⅠ race draws top competitors from both local and national levels, signifying the pinnacle of dirt racing as we celebrate the year’s conclusion with a spectacular event that delights horse racing enthusiasts.

The upcoming commercial will feature an ensemble of stars, showcasing the dynamic relationship between Ikeda and her fellow performers in their roles leading up to the Tokyo Daishoten. The visuals, set against stunning backdrops, will capture the drive and determination of both human and equine athletes preparing for this grand race.

Adding further depth to this visual narrative is the evocative arrangement by Shinya Kiyozuka of Beethoven's Symphony No. 5, retitled 'Fate - DIRT IS MELODY,' which serves as the campaign’s theme music. This arrangement enhances the ad’s emotional weight, emphasizing the drama and beauty of the upcoming race.

On race day, Ikeda will make a special appearance to heighten the room’s energy, featuring in a mini-talk show and acting as the trophy presenter, playing a pivotal role in celebrating the league’s penultimate event of the year.

The collaboration between Ikeda and the other actors promises a captivating viewing experience, with a focus on their expressions reflecting the anticipation of thrilling races. Veteran voice actor, Akio Otsuka, will reprise his role as the narrator, adding gravitas to the atmosphere through his distinguished voice accompanying the dramatic visuals.

In addition to the exciting commercial, TCK is also running a campaign with original posters featuring Ikeda, Abe, Yoshida, and Isomura. Fans can enter a draw for the chance to win these limited edition posters by following TCK's official account and sharing the campaign post.

Overall, the 'DIRT IS DESTINY' campaign promises to be a grand spectacle that celebrates both the 75th anniversary of TCK and concludes the year on a thrilling note with the Tokyo Daishoten. With Eliza Ikeda at the forefront as a cultural ambassador, TCK seeks to invite fans into a world of exhilarating races, unforgettable moments, and a renewed passion for the rich culture of Japanese horse racing. Don’t miss the new commercial available on TCK's official YouTube channel starting November 28, and stay tuned for live coverage of the Tokyo Daishoten with special programming highlighting the key moments of this celebrated event.

Important Dates

- CM Release Date: November 28, 2025, at 4:00 PM JST
- Race Date: December 29, 2025

URLs for More Information

Don’t miss the opportunity to witness the excitement of Tokyo City Keiba and the 'DIRT IS DESTINY' campaign as it unfolds, culminating in the grand finale at the Tokyo Daishoten!