Opt Receives Best Growth Award from Indeed Certified Partner Program

In an exciting achievement, Opt, a leading marketing firm based in Chiyoda, Tokyo, has been awarded the coveted Best Growth Award under the Indeed Certified Partner Program. This recognition is a testament to Opt's commitment to transforming industries and solving societal challenges through innovative value creation. The award is based on Opt's outstanding performance during the second half of the fiscal year 2025, particularly noted for its impressive growth in recruitment advertising.

About the Indeed Certified Partner Program

The Indeed Certified Partner Program identifies companies that serve as official resellers for Indeed's job advertisements, ensuring they offer high-quality support backed by substantial experience. These partners are categorized into different tiers—namely Bronze, Silver, Gold, Platinum, and Silver+—based on their performance metrics. The Best Growth Award specifically honors those partners who have achieved the most significant growth in operational scale, such as revenue and advertisement placements, compared to previous periods.

While Opt was recognized as a Silver Partner at the time, this recent award is a notable mark of success. Due to their significant revenue growth in the latter half of 2025, Opt not only secured the Best Growth Award but also advanced to the Gold Partner tier.

Opt's Commitment and Strategies

As an Indeed Certified Partner, Opt has developed deep expertise and a strong track record in recruitment advertising. The company's strategies go beyond simple advertisement bidding management. They focus on optimizing job data, enhancing corporate recruitment websites, and designing integrated promotional strategies across various channels. By utilizing data-driven methods and maintaining a specialized team dedicated to addressing individual company challenges, Opt has successfully improved recruitment efficiency for many businesses and substantially scaled its operational capabilities.

Receiving this award serves as motivation for Opt to continue enhancing its operations as a Gold Partner of Indeed. The company aims to further assist businesses in tackling their recruitment challenges while contributing to their growth.

Understanding LTVM: Life Time Value Marketing

LTVM, or Life Time Value Marketing, is a concept that redefines how companies view customer value. Traditionally, LTV refers to the profit a service provider gains from a customer over the long term. However, Opt's approach shifts this focus towards understanding end-users better and providing genuine support that resonates with their needs. This emphasis on delivering essential value to the end-user rather than purely focusing on short-term profits aims to foster sustained business growth for client companies.

In a landscape where advertising and marketing practices are rapidly evolving, Opt is committed to leading transformation within the industry. Their mission revolves around understanding the deeper structures of the advertising business, driving innovation, and ultimately facilitating broader industrial transformation (IX).

About Opt

Founded on April 1, 2015, Opt embodies the principle of creating new value to drive industry transformation and resolve social issues. The company, led by CEO Daisuke Kanazawa, strives to be a growth leader that closely engages with clients and their end-users, ensuring stakeholders benefit from durable business success.

Company Overview

- Founded: April 1, 2015
- Capital: 100 million yen (as of December 2025)
- CEO: Daisuke Kanazawa
- Headquarters: 6-1 Yabancho, Chiyoda-ku, Tokyo, Japan
- Business: Marketing Services
- Website: Opt

Opt’s journey is one of continuous improvement and growth, firmly establishing itself as a key player in the recruitment advertising space through innovative strategies and a dedication to understanding the needs of both clients and end-users alike. With the recent acknowledgment and elevation to Gold Partner status with Indeed, Opt is set on a path that promises to drive forth not only industry standards but also comprehensive societal impact.