Fufu Opens New Store at Parco City, Okinawa
Fufu, the premier name in hair color specialty stores in Japan, is excited to announce the opening of its latest location on April 17, 2026, at San-A Urasoe West Coast Parco City in Urasoe, Okinawa. This new store aims to provide convenient and high-quality hair color services at an affordable price, contributing to Fufu's growing reputation as the number one brand in the sector.
With over 150 directly operated locations across the country, Fufu has served more than 6 million customers, offering them a unique experience focused on efficiency and quality. Customers can walk in without a reservation and receive services that include professional hair color applications in just about 60 minutes. Fufu operates under the guiding principle of "Beautiful hair for a cheerful daily life," ensuring that their services meet high standards without compromising on quality.
At this new location, customers will enjoy a wide array of hair color options tailored to their individual hair types. The skilled staff use premium oil gloss color, typically found in top salons, all at competitive prices. While waiting for their treatments, customers can unwind with a refreshing drink and browse magazines, making the visit a delightful experience from start to finish.
Exclusive Offers for New Customers
Fufu is rolling out appealing introductory offers to encourage first-time visitors. For the opening, the initial price for root touch-up services typically priced at ¥3,300 will be available for just ¥2,200. This includes shampoo and treatment, ensuring a comprehensive hair care experience. Full-color services start at ¥4,400, depending on hair length, providing a range of options to suit every customer's needs.
Moreover, Fufu has introduced the 'Starter Pass' exclusive for first-time customers, allowing unlimited hair coloring for a period of three months for just ¥8,250. This pass includes benefits such as 20% off various treatments and one free full-color service during the period, giving customers exceptional value.
Special Gifts for Early Visitors
Additionally, the first 300 customers who make reservations will receive a complimentary sachet of Fufu's original shampoo and treatment products. These specially crafted products represent Fufu's commitment to delivering only the best in hair care
Store Details
You can find the new Fufu store at:
- - Location: San-A Urasoe West Coast Parco City, 2nd Floor, 3-1-1 Nishizaki, Urasoe City, Okinawa
- - Opening Date: April 17, 2026
- - Operating Hours: 10:00 AM to 6:30 PM (Last full-color service at 6:00 PM)
As the brand continues to expand, Fufu is determined to enhance customer experiences by integrating luxurious hair color services with effective hair care solutions. Their mission, spearheaded by CEO Ken Takahashi, is to ensure that everyone can enjoy beautiful hair that contributes to joyful daily living. Since launching in 2014, Fufu has not only delivered exceptional hair coloring experiences but has also ventured into product development, offering high-quality shampoos and treatments.
Company Overview
- - Name: Fast Beauty Co., Ltd.
- - Founded: July 25, 2014
- - Location: 7th Floor, Meguro Higashiyama Building, 1-4-4 Higashiyama, Meguro, Tokyo, Japan
- - CEO: Ken Takahashi, who is driven by a passion for beauty and a commitment to innovation in the sector.
For more information, visit
Fufu's official website.