#Japan #Tokyo #Marutomo #Haiku Koshien #Premium Bonito

Supporting the 28th Haiku Koshien

Marutomo Corporation, a company based in Iyo City, Ehime Prefecture, dedicated to promoting health and food culture through bonito flakes and marine resources, has proudly announced its special sponsorship of the 28th Haiku Koshien. This prestigious haiku competition, held annually since 1998 in Matsuyama, Ehime, celebrates the local heritage of famous haiku poets such as Masaoka Shiki and Takahama Kyoshi. As part of its commitment to supporting cultural exchanges between regions and generations, Marutomo continues its sponsorship from last year for this year’s competition in June 2025.

On June 16, 2025, a regional competition took place at Haneda Airport, where Marutomo undertook a sampling initiative as part of its sponsorship efforts. The company provided a total of 300 free samples of its flagship product, "プレ節Ⓡ25ミクロンソフトけずり1.2g×12袋" (Premium Bonito Flakes), to participants and spectators at the event.

"プレ節Ⓡ" represents the pinnacle of Marutomo’s bonito flakes, made from carefully selected dried bonito from Makurazaki, Kagoshima. This product features a unique 'rich flavor and umami double blend' that combines two types of bonito flakes, creating an exceptional taste, aroma, and texture. Through this sampling event, Marutomo aims to introduce more people to the delightful flavors of "プレ節Ⓡ."

Celebrating nearly a decade since its launch, Marutomo continues to refine the allure of premium bonito flakes, positioning it as both a luxurious addition to everyday meals or a special occasion dish. With the theme, "Bringing vibrancy to store shelves and seasonal flavors to dining tables,” Marutomo has also introduced limited-edition packaging that showcases seasonal designs. The company’s vision encourages innovative food proposals to expand its reach and create demand.

In addition to the sampling event, Marutomo's ongoing efforts focus on supporting youth cultural activities, thereby nurturing future generations through traditional arts such as haiku writing. With each year, the Haiku Koshien not only cultivates a love for poetry in younger participants but also strengthens community bonds.

As Marutomo looks forward to the future, it continues to blend tradition with modernity, creating products that reflect the changing tastes and preferences of consumers. The company's dedication to enhancing the culinary experience while promoting cultural engagement is deeply rooted in its mission.

For more information about Marutomo and its offerings, you can visit Marutomo's official website.