FAGE Partners with Ferrari Hypercar for FIA World Endurance Championship

FAGE and Ferrari Join Forces for an Unforgettable Racing Partnership

In a remarkable coming together of two iconic brands, FAGE International S.A., renowned for its premium Greek yogurt, has declared its partnership with Ferrari Hypercar in the FIA World Endurance Championship (WEC) starting in 2026. This new venture adds a thrilling chapter to the global racing narrative, entwining the legacies of both brands through shared values such as passion, performance, and craftsmanship.

The announcement came as an evolution from FAGE's prior involvement in the Ferrari Challenge Trofeo Pirelli, one of the world's most prestigious motorsport series, which highlighted the budding relationship between the two entities. This collaboration marks not only a significant escalation in their partnership but also emphasizes the importance of nutrition in enhancing performance—an ethos both companies embody.

A Passion for Excellence

Fueled by a shared commitment to excellence, FAGE's collaboration with Ferrari’s hypercar program symbolizes the intersecting paths of culinary artistry and automotive engineering. This partnership promises to transcend traditional racing sponsorships by integrating FAGE-led culinary experiences designed to celebrate the Ferrari spirit beyond the racetrack.

Athanassios Filippou, CEO of FAGE, expressed enthusiasm about the partnership saying, “We are proud of our growing relationship with Ferrari Hypercar. This announcement underscores our commitment to excellence alongside an iconic brand that shares our values.” Filippou also reiterated the powerful role nutrition plays not just in daily health but also as a critical driver for peak performance—both on race days and in everyday life.

The Science of Nutrition and Performance

As participants in the high-stakes world of endurance racing, drivers must maintain a delicate balance of strength, energy, and endurance. This philosophy resonates with FAGE’s commitment to delivering products that support high-performance lifestyles. The collaboration showcases how mindful nutrition can empower individuals to achieve their best, whether it be on the race circuit or in their daily routines.

Ferrari’s Global Head of Endurance and Corse Clienti, Antonello Coletta, echoed this sentiment, stating, “We look forward to collaborating with FAGE. Our shared values of passion, excellence, and continual improvement make this partnership a perfect fit. FAGE’s dedication to quality and authenticity aligns seamlessly with the spirit of the Ferrari Hypercar program.”

FAGE: A Legacy of Quality

Founded in 1926 in Greece, FAGE has evolved from its roots into an international dairy brand, offering exceptional dairy products in over 30 countries. Best known for its distinctive Greek yogurt, FAGE not only nourishes but also inspires a healthy lifestyle with its deliciously crafted offerings.

Through this partnership with Ferrari, FAGE aims to leverage its expertise in nutritious and tasty products to foster connections between nutrition and extraordinary performance in motorsports. Both brands have set ambitious goals, eager to demonstrate how premium nutrition can propel athletes forward, revealing the intersection where culinary delight meets sporting excellence.

As the FIA World Endurance Championship approaches, motorsport enthusiasts can anticipate a thrilling new chapter as FAGE's commitment to health and Ferrari’s pursuit of excellence unite on the global stage.

In summary, FAGE’s collaboration with Ferrari not only enhances the excitement of racing but also highlights the vital role of nutrition in achieving peak performance and excellence, establishing a legendary alliance destined to leave a lasting impact.

FAGE and Ferrari Partnership Launch Celebration