easyGroup Launches easyShop.com, A Groundbreaking Online Marketplace in Europe

easyGroup Enters Online Retail with easyShop.com Launch

In a significant move into the online retail sector, easyGroup is preparing to unveil its new marketplace platform, easyShop.com, later this year. This expansion marks a pivotal moment for the company, which aims to leverage its strong brand recognition to capture a share of the burgeoning e-commerce market. With the launch expected to take place across 21 European countries, easyShop.com is positioned to offer consumers a straightforward and value-oriented shopping experience.

The easyShop domain will be operated by OnBuy, a well-established e-commerce and marketplace technology firm, which will utilize its proprietary OnCommerce platform. This platform is designed to facilitate cross-border trade effectively, ensuring that easyShop can scale internationally while delivering a reliable shopping environment for users. Notably, OnBuy's existing marketplace has seen remarkable growth, increasing by over 86% in the last three years, providing a promising foundation for easyShop.com.

Sir Stelios Haji-Ioannou, founder of easyGroup, expressed his excitement for this venture, stating, “The expansion into online retail is a natural progression. Utilizing a domain like easyShop is an exciting opportunity to extend our brand into new sectors.” The platform is designed to bring retailers together in a single location, minimizing complexities associated with managing multiple local marketplaces. It allows retailers to enter a new market simultaneously, thus eliminating the usual challenges of expanding internationally.

easyShop.com aims to provide a user-friendly interface where customers can enjoy an extensive range of products curated from various retailers. This focus on simplicity and affordability aligns well with easyGroup's longstanding philosophy. Moreover, the platform will operate purely as a marketplace, meaning that OnBuy will not compete with the retailers within this online ecosystem. This approach is intended to foster transparency and facilitate long-term growth for seller partners.

Cas Paton, CEO of OnBuy, commented on the collaboration, highlighting that easyShop will help alleviate barriers that often impede retail expansion. He stressed the advantages of utilizing easyGroup's well-regarded brand while benefiting from proven marketplace expertise to help retailers reach consumers across different markets more efficiently. As part of the preparations for the launch, seller onboarding will commence ahead of the official consumer launch, enabling retailers to establish their visibility from the outset.

By implementing a modern, asset-light operational model, easyGroup can capitalize on its brand strength while OnBuy provides the necessary infrastructure and operational support. This partnership reflects a shared vision to establish easyShop as a compelling marketplace alternative in the competitive online shopping landscape.

Retailers interested in joining this innovative platform can register their interest at www.easyShop.com. This marks a significant chapter for easyGroup, as it diversifies into the online retail space, where the opportunities for growth and expansion are substantial given the increasing consumer shift toward digital shopping platforms. The anticipated launch in the fourth quarter of 2026 promises to reshape the online shopping experience for both consumers and retailers throughout Europe.

As the online retail sphere continues to evolve, easyShop.com is poised to become a notable player, combining the recognizable easy brand with advanced e-commerce technology. The coming months will reveal more about the platform's offerings and the potential impact it could have on the European market, making it a development to watch for both consumers and industry stakeholders alike.