SNICKERS® Continues Its Sweet Partnership with the Orange Blossom Classic for Third Year

SNICKERS® Back for Another Year as Official Chocolate Bar of the Orange Blossom Classic

The anticipation rises as the Orange Blossom Classic Committee celebrates the return of SNICKERS® as the official chocolate bar for the third year in a row. A significant partnership with Mars Wrigley, this collaboration puts SNICKERS® at the forefront of one of the most celebrated HBCU football events.

Scheduled over Labor Day Weekend, the 2025 Invesco QQQ Orange Blossom Classic will feature a thrilling game between the Howard University Bison and Florida A&M University Rattlers at Hard Rock Stadium in Miami Gardens, Florida. This year’s theme, "Built on History. Fueled by Pride," echoes the event's long-standing tradition of honoring HBCU excellence, heritage, and culture, with SNICKERS® adding its flair to the festivities.

Kendra Bulluck-Major, the Executive Director of the Orange Blossom Classic Committee, expressed enthusiasm about welcoming back SNICKERS®, stating, "Their dedication to enhancing fan experiences and supporting the HBCU community perfectly aligns with our mission to honor tradition and celebrate culture." This partnership will continue to enrich the environment enjoyed by thousands of fans collecting to celebrate community and pride, creating an unforgettable game day experience filled with flavor and fun.

From lively tailgates to the Fan Fest and exciting halftime performances, SNICKERS® is set to bring joy and indulgence throughout the weekend. Known for its delectable combination of caramel, peanuts, nougat, and milk chocolate, SNICKERS® not only satisfies cravings but also adds excitement during the lively halftime breaks. Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America, said, "We are delighted to be part of the Orange Blossom Classic for the third consecutive year. SNICKERS® is here to keep the momentum going, offering fans the perfect boost of deliciousness during the game."

With excitement building for this year's event, attendees can expect more than just a football game. The Classic is a vibrant exposition celebrating Black excellence, culture, and community, ensuring that each moment resonates with joy and pride. Fans are invited to gather in Miami Gardens for the 2025 Invesco QQQ Orange Blossom Classic—an event steeped in history and pride and a noteworthy celebration of the future of HBCUs.

For more information regarding tickets, accommodations, and events, fans should visit orangeblossomclassic.com. Plus, stay connected via social media platforms including Facebook, Instagram, TikTok, and Twitter at @OrangeBlossomFB for updates and exclusive content. For those interested in being a sponsor for the Classic, they can get in touch at [email protected]

Background on the Orange Blossom Classic

Since its inception in 1933 by J.R.E. Lee Jr., the Orange Blossom Classic has made history as a significant football game between HBCUs. Initially launched in Jacksonville, Florida, with a score of 9-0 favoring FAMU against Howard, the Classic paused for 43 years before reestablishing in 2021.

The current iteration of the event aims to boost visibility and accessibility for HBCUs, drawing thousands of dedicated fans, students, alumni, and families to celebrate not just athletic competition, but also their rich culture and legacy. The Classic remains a powerful symbol of community and pride, showcasing the achievements and contributions of the HBCU community.

About Mars, Incorporated

Mars, Incorporated stands out as a family-owned business with a commitment to building a better world through its diverse range of products, including categories such as pet care, chocolate, and food. With celebrated brands like SNICKERS®, M&M's®, and DOVE®, Mars aims to make every day a bit sweeter for consumers worldwide.

To learn more about Mars, visit mars.com.