Autoliv and Formula E Join Forces to Promote Automotive Safety Innovations

Autoliv Collaborates with Formula E to Boost Automotive Safety Consciousness

Autoliv, Inc., a prominent name in automotive safety solutions globally, has announced an exciting new partnership with the ABB FIA Formula E World Championship. This collaboration is aimed at amplifying safety awareness not just for racers but for everyday drivers too. Through this elevated platform, Autoliv intends to display its cutting-edge technologies and commitment to safety, prioritizing innovations that protect everyone on the road.

A Step towards Safer Mobility

As the newly designated Official Mobility Safety Partner of the ABB FIA Formula E World Championship, Autoliv will leverage this partnership to highlight its expertise in automotive and electrical safety. Gabriella Etemad, Senior Vice President of Communications at Autoliv, expressed pride in this alliance, emphasizing how it showcases their mission to foster safety innovations in the automotive realm. “This partnership marks a significant milestone in educating the public regarding the critical importance of safety in vehicles,” she noted.

The initial year of collaboration will emphasize three key areas vital for promoting automotive safety:

1. Raising Awareness about Safety Equipment: Autoliv plans to use the Formula E platform to advocate for the consistent use of safety gear, emphasizing the importance of seatbelts and advanced safety systems in cars. By sharing compelling messages with Formula E fans, the aim is to inspire safer driving habits among audiences worldwide.

2. Inspiring Future Generations: With an eye on nurturing talent, Autoliv seeks to instill a safety-oriented mindset among younger generations. The goal is to entice a global audience of all ages to consider careers in automotive safety and technology. By fostering a deep interest in automotive advancements and safety innovations, they aim to shape the future leaders in automotive safety.

3. Focusing on Electrical Vehicle Safety: As electric vehicles gain more popularity, Autoliv is committed to enhancing safety technologies tailored for these vehicles. This initiative will ensure that advancements in this burgeoning field are at the forefront of Autoliv’s research and development efforts.

Shared Objectives for Enhanced Safety

Both Automilv and Formula E view this partnership as a mutual alignment of opposite yet complementary goals. For Tiziana Di Gioia, Chief Commercial Officer for Formula E, the focus on safety aligns perfectly with Autoliv's mission. She remarked, “The remarkable speeds and technology present in Formula E racing necessitate a steadfast commitment to safety, making this collaboration a natural fit. Together, we will determine innovative ways to promote vehicle safety across our platforms.”

Activations and Branding

Kicking off from April 2025, the partnership will feature dynamic branding activations throughout the Formula E season. This includes prominently showcasing the Autoliv logo on the safety and medical vehicles, which play pivotal roles during racing events. Moreover, local activations will take place at various race locations, engaging attendees and fans directly.

About Autoliv

Founded on the principles of innovation and safety, Autoliv has maintained a pivotal role in the automotive safety industry. The company's solutions, which include airbags, seatbelts, and vehicle safety systems, have saved numerous lives and reduced injuries worldwide. In 2024 alone, it is estimated that Autoliv’s products contributed to the prevention of about 600,000 injuries and the rescue of roughly 37,000 lives. With ambitious goals for continued growth and development, the company continues to re-define safety standards to meet the future challenges of the automotive sector.

About Formula E

The ABB FIA Formula E World Championship stands as the first all-electric FIA World Championship and maintains its commitment to net-zero carbon emissions. By racing in iconic cities around the world, it aims to accelerate innovations in electric vehicle technology, bringing together automotive manufacturers and motorsports enthusiasts under a common cause. This alliance with Autoliv not only promotes the excitement of racing but commits to the overarching goal of enhancing vehicle safety for all.

In conclusion, the partnership between Autoliv and Formula E signals a significant stride towards innovation and awareness in automotive safety. As both entities embark on this collaborative journey, the hope is to inspire safer driving practices globally, bringing together cutting-edge technology and a passionate community of racing fans.