LiG STAR. Launches Corporate CM Celebrating Its 7th Anniversary in Shimokitazawa
In a significant move to celebrate its 7th anniversary, LiG STAR., a creative agency based in Shibuya, Tokyo, has commenced airing a corporate commercial on the LED vision located at the east exit of Shimokitazawa Station. The commercial integrates creative elements synonymous with today's digital trend and leverages the popularity of TikTok to engage a younger demographic...
The collaboration with renowned TikTok music creator “Rimi Miraira” (@rimi_raira) is a focal point of this project. Rimi has crafted an original song that resonates with the contemporary audience, bringing a fresh perspective to the commercial. Additionally, the appearance of ‘Zawachin’ (@zawachin__0816), a famous talent known for her imitation makeup and currently a producer alongside being a live broadcaster, adds a distinctive charm to the project. Together with various other TikTok creators, her involvement amplifies the vibrant video expression that underlines the company's creative prowess and aligns with their business motto of fostering innovative and engaging content.
The airing of the CM is scheduled from May 2025 to March 2026, showcasing LiG STAR.’s commitment to maintaining a strong presence in the bustling cultural hub of Shimokitazawa, which is widely regarded as a youth-centric area. The LED vision is prominently located just a minute's walk from the east exit of Shimokitazawa Station, strategically positioned at the starting point of the Ichibangai shopping district.
In a statement regarding this initiative, Toshio Natsukawa, the CEO of LiG STAR., emphasized their vision of becoming a market leader by continuously creating the next trends. He remarked, “On this milestone anniversary of our establishment, we wish to convey our aspirations through the corporate CM aired in Shimokitazawa, a town synonymous with youth culture. We remain committed to our mission of utilizing creative thinking to contribute toward a better society.”
LiG STAR. is at the forefront of influencer marketing, specializing in influencer casting, short drama production, and vertical video advertisements tailored specifically for the social media era. With expertise in strategic development and production of vertical creator content optimized for platforms like TikTok and Instagram, LiG STAR . aims to transform products and services into trends, paving the way for the next generation of creative collaboration.
In moving forward, LiG STAR. envisions leveraging the combined forces of PR, trend-setting, and creativity to enhance their influence and co-create with brands that lead the new generation.
For more information regarding this initiative, please reach out to the public relations department at LiG STAR.
Email: main@ligstar.co.jp
Official Website: LiG STAR
The collaboration with renowned TikTok music creator “Rimi Miraira” (@rimi_raira) is a focal point of this project. Rimi has crafted an original song that resonates with the contemporary audience, bringing a fresh perspective to the commercial. Additionally, the appearance of ‘Zawachin’ (@zawachin__0816), a famous talent known for her imitation makeup and currently a producer alongside being a live broadcaster, adds a distinctive charm to the project. Together with various other TikTok creators, her involvement amplifies the vibrant video expression that underlines the company's creative prowess and aligns with their business motto of fostering innovative and engaging content.
Details of the Broadcast
The airing of the CM is scheduled from May 2025 to March 2026, showcasing LiG STAR.’s commitment to maintaining a strong presence in the bustling cultural hub of Shimokitazawa, which is widely regarded as a youth-centric area. The LED vision is prominently located just a minute's walk from the east exit of Shimokitazawa Station, strategically positioned at the starting point of the Ichibangai shopping district.
- - Dimensions of the Vision: Height 2,000 mm x Width 3,000 mm, covering approximately 6.00 m².
- - Broadcast Hours: 9:00 AM to 8:00 PM, enabling it to capture the attention of passersby throughout the day.
- - Frequency of Airing: The commercial runs four times an hour, each segment lasting 30 seconds.
Vision for the Future
In a statement regarding this initiative, Toshio Natsukawa, the CEO of LiG STAR., emphasized their vision of becoming a market leader by continuously creating the next trends. He remarked, “On this milestone anniversary of our establishment, we wish to convey our aspirations through the corporate CM aired in Shimokitazawa, a town synonymous with youth culture. We remain committed to our mission of utilizing creative thinking to contribute toward a better society.”
About LiG STAR.
LiG STAR. is at the forefront of influencer marketing, specializing in influencer casting, short drama production, and vertical video advertisements tailored specifically for the social media era. With expertise in strategic development and production of vertical creator content optimized for platforms like TikTok and Instagram, LiG STAR . aims to transform products and services into trends, paving the way for the next generation of creative collaboration.
In moving forward, LiG STAR. envisions leveraging the combined forces of PR, trend-setting, and creativity to enhance their influence and co-create with brands that lead the new generation.
Contact for Inquiries
For more information regarding this initiative, please reach out to the public relations department at LiG STAR.
Email: main@ligstar.co.jp
Official Website: LiG STAR
Topics Entertainment & Media）
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