#United States #San Francisco #Turo #Car Sharing #vehicle access

Turo Redefines Car Ownership

In a groundbreaking move, Turo, the largest car-sharing marketplace globally, has introduced an affordable and flexible alternative to conventional car leasing and financing. This initiative aims to provide a more accessible way for consumers to access vehicles while eliminating the stress that often accompanies traditional ownership.

A New Way to Experience Car Access

The newly launched service allows users to book thousands of car makes and models for a month or longer, offering the convenience of flexible booking adjustments as needed. This could mean extending or shortening the rental duration at their discretion. Furthermore, Turo introduces all-inclusive pricing upfront, which helps clients avoid the unforeseen costs typically related to car ownership, like routine maintenance, depreciation, and hefty down payments.

Consumer preferences are evidently shifting, leaning towards the desire for access rather than ownership. A recent survey indicates that over half of American vehicle owners, specifically 57%, are keen on accessing a vehicle for extended periods without the financial strain that ownership frequently imposes. Notably, Turo has observed a rapid growth in trips lasting three or more months, seeing triple-digit growth year-on-year from January to September 2025, marking it as the fastest-growing segment in their offerings.

Empowering Consumers and Hosts Alike

Tim Rossanis, Senior Vice President of Turo US, remarked, "A car should be a symbol of freedom, but it's become a source of financial stress for many. We're here to change that." By offering a flexible alternative to long-term leases, Turo is allowing car shoppers to find precisely what they need for the desired duration, free from the complications often associated with extended contracts. Meanwhile, Turo's host community benefits from this model by generating a consistent cash flow and fostering business growth.

This innovative approach positions Turo at the forefront of a shift in consumer behavior, allowing individuals to skip the dealership entirely. Customers can now conveniently select vehicles directly from their mobile devices, enhancing the entire car access experience. By promoting this low-commitment alternative, Turo aims to utilize the world's 1.5 billion vehicles more effectively, encouraging mobility through existing vehicles rather than contributing to the production of cars that remain unused 95% of the time.

Reimagining Mobility

Offering trips across the U.S., Canada, and Australia for one month or more, Turo is genuinely reshaping the car rental and ownership landscape. This service not only simplifies and enhances consumer experience but also challenges the traditional car ownership model. With Turo’s innovations, potential users can expect an experience that embodies modern convenience and flexibility, serving to eliminate the burdens often attached to vehicle ownership.

For those interested in exploring their options, Turo invites users to visit turo.com/home/monthly to discover available vehicles and embrace the freedom their service offers.

About Turo

Turo isn’t just a car-sharing platform; it's a movement aiming to unlock the hidden potential in idle assets. It enables individuals to rent vehicles from a variety of local hosts throughout the United States, UK, Canada, Australia, and France. Whether travelers need a rugged truck for an adventure or a sleek ride for a night out, Turo allows them to bypass traditional rental operations and select from a unique collection of cars. By becoming hosts, entrepreneurs can also partake in the prosperity of car-sharing businesses, capitalizing on a platform designed for scalability and success.

Turo’s mission remains clear: to maximize the utility of the world's idle vehicles. As they continue to foster a community of car-sharing enthusiasts, Turo is dedicated to redefining mobility and access for everyone. Learning more about Turo’s vision and offerings is just a click away at www.turo.com.