Counterworks Partners with R&I Company and Empower for New Mobile Store Development

In a notable move towards innovation in commercial real estate, Counterworks, based in Shinagawa, Tokyo, has announced its collaboration with R&I Company Limited and Empower to support the development of mobile stores through trailer houses, branded as 'Kaitori Daikichi'. This strategic partnership aims to harness the unique characteristics of trailer house units to expand the presence of specialized retail outlets across the nation.

Vision and Strategies of the Partnership

The development strategy revolves around utilizing trailer houses, classified as 'Moving ShoP', to establish 'Kaitori Daikichi' locations. Under this collaboration, R&I Company Limited will be responsible for providing, installing, and managing these mobile store units. The goal is to leverage underutilized spaces such as parking lots in commercial facilities, aiming to establish a total of 100 locations nationwide.

In February 2024, Counterworks and R&I Company will formalize this initiative by signing a basic agreement to propose these mobile stores to commercial facilities across Japan. So far, approximately 35% of the trailer houses operated by R&I Company within commercial parking areas originated from referrals by Counterworks, indicating a strong initial collaboration that promises to yield operational efficiencies and extensive market penetration.

Expanding Horizons for 'Kaitori Daikichi'

With the inclusion of 'Kaitori Daikichi' as a focal brand, the partnership has gained significant traction, transitioning the previously conceptual groundwork into actionable plans for nationwide rollout. Counterworks’ participation is crucial as it leverages its extensive relationships and expertise in leasing and connecting with commercial facilities, facilitating the identification of potential store locations.

The innovative use of trailer houses allows for the transformation of various traditionally ignored spaces, such as fringes of parking lots and near entrances, into profitable retail zones. This approach not only generates rental income for the properties but also enhances foot traffic by expanding the reasons for customers to visit these locations.

One of the key advantages of using trailer house units is their flexibility; compared to conventional storefronts, they can be easily relocated and repurposed as required. This aspect aligns perfectly with the objectives of 'Kaitori Daikichi', a business focused on sustainable operations by maximizing limited resources efficiently.

About the 'Moving ShoP' Concept

The 'Moving ShoP' represents a new frontier in mobile retail, provided by R&I Company Limited. These trailer house units can be set up in various locations, such as commercial parking lots or roadside spaces, and are adaptable for use as stores, restaurants, offices, or temporary setups. The ease of relocation and rapid setup distinguishes this model, allowing businesses to deploy within shorter timeframes than traditional constructions.
Learn more about Moving ShoP here

Shop Counter and Its Innovations

The 'Shop Counter' platform allows businesses to reserve spaces for pop-up stores, exhibitions, and various engagements online. It has grown in popularity, with approximately 89,000 units currently using the service across different commercial environments, encompassing retail, dining, and services. Explore Shop Counter here

Additionally, 'Shop Counter Enterprise' offers digital leasing solutions to commercial facilities, equipping them to manage tenant inquiries and space management more effectively. Currently, over 2,000 commercial venues have adopted this system. Find out more about Shop Counter Enterprise here

About Counterworks

Counterworks is dedicated to transforming the landscape of commercial real estate through innovative solutions like 'Shop Counter' and 'Shop Counter Enterprise'. With a head office in Shinagawa and a commitment to enhancing retail experiences, Counterworks continues to push the boundaries of how commercial spaces function and thrive in modern economies.
Visit Counterworks’ official website