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DeepIntent Strengthens Healthcare Advertising with HealthFirst™ Audio Package

DeepIntent, recognized as a leader in the healthcare demand-side platform (DSP) sector, has recently introduced its HealthFirst™ Audio Package. This innovative offering aims to provide healthcare advertisers with an effective way to reach their target audiences through premium, precision-targeted audio streaming. By collaborating with top content providers like iHeartMedia and SiriusXM Media, this package connects brands to potential patients and healthcare professionals during key listening moments when their devices are not in use.

In a world where audio is becoming an essential part of digital marketing strategies, Chris Paquette, the Founder and CEO of DeepIntent, states, "Audio is rapidly emerging as a powerful complement to omnichannel strategies, offering both scale and unique moments of attention." This is significant for healthcare advertisers, who are increasingly looking for ways to engage with their audiences in a more meaningful manner. DeepIntent's HealthFirst™ framework is designed to maximize campaign performance, delivering noted outcomes for both patients and healthcare providers through carefully curated audio content.

One of the major advantages of digital audio advertising is its capacity for high attention levels and minimal ad avoidance. Listeners are often more receptive when engaging with audio content—this means less distraction compared to visual ads. As reported by eMarketer, U.S. consumers will spend an average of 1 hour and 25 minutes each day consuming digital audio by 2025. This trend represents a massive opportunity for healthcare advertisers, as over 69% of healthcare providers can be reached through the offerings of DeepIntent.

As the audio advertising space expands, industry leaders like iHeartMedia see this as a pivotal moment for healthcare marketing. John Lilliquist, SVP at iHeartMedia Health, expressed excitement at being a key partner in this initiative, noting that this collaboration enhances the precision, quality, and scale that healthcare brands require to connect with their audiences effectively.

The HealthFirst™ Audio Package is specifically designed for healthcare advertising, offering features such as:
1. Premium Media Access: Optimized inventory from recognized leaders like iHeartMedia and SiriusXM, allowing marketers to tap into trusted audio channels.
2. Patient and Provider Reach: Tailored connections to the most relevant audiences in the healthcare sector, making campaigns more effective.
3. Streamlined Activation: Simplified setup within the DeepIntent DSP (Demand-Side Platform), ensuring a quick start for impactful campaign launches.
4. Transparency and Trust: A commitment to providing fraud-free supply that meets the rigorous standards of pharmaceutical advertising, further instilling confidence in marketers.

According to Francis D'Hondt, SVP of Addressable Health at KINESSO, programmatic audio represents an enormous opportunity for healthcare marketers by enabling them to deliver relevant messaging in a contextually rich format. With the introduction of the HealthFirst™ Audio Package, advertisers have a new tool that makes engaging their desired audience more effective and impactful than ever.

The HealthFirst™ Audio Package is now available for activation within the DeepIntent DSP, creating new pathways for healthcare brands to reach their objectives through audio advertising.

About DeepIntent

DeepIntent is at the forefront of healthcare advertising technology, providing a platform that helps marketers design, implement, and optimize data-driven campaigns swiftly and precisely. By leveraging unique media, identity, and clinical data, DeepIntent ensures privacy-safe, omnichannel marketing across multiple screens. The company's patented technology is trusted by major healthcare brands and their agencies, delivering actionable insights and measurable audience engagement.

About iHeartMedia, Inc.

iHeartMedia, Inc. (Nasdaq: IHRT) stands as the leading audio media entity in the U.S., with a diverse portfolio that engages nine out of ten Americans monthly. Their broadcast radio reach is larger than any other media outlet in the country, underscoring their major role in shaping the audio landscape. iHeartMedia is also recognized as the top podcast publisher in the U.S., showing a wide range of content and events across music genres, solidifying its presence in the audio media market.

About SiriusXM

SiriusXM Holdings Inc. operates as the premier audio entertainment company in North America, offering a vast array of content through its flagship subscription service and other platforms, such as Pandora. Reaching approximately 160 million listeners monthly, SiriusXM’s programming includes music, talk, news, and sports, catering to a diverse audience in various listening environments.

For further information, visit DeepIntent's website.