New Vegetable Brand
2025-07-10 02:55:20

Introducing A New Vegetable Brand for Joyful Dining Experiences

A Fresh Step for House Food Group: Introducing a New Vegetable Brand



In a move aimed at enriching the Japanese agricultural scene as well as the dining experience at the family table, House Food Group is excited to unveil its new vegetable brand, "Vegetables You Will Want to Eat Tomorrow". The official launch is set for July 10, 2025, and the brand will also be accompanied by the launch of an engaging new website designed to introduce consumers to delectable, high-quality vegetables produced with care by dedicated farmers.

Brand Concept and Vision


The central ethos of the brand can be summed up by its mission: to deliver vegetables that not only nourish but also bring smiles to the table. This initiative seeks to create positive dining experiences where conversations flow organically, rather than instigating instances of parents urging their children to eat their vegetables. By promoting a culture where enjoyment drives eating choices, the House Food Group hopes to establish a new standard for vegetable consumption.

The company is committed to building a global value chain focused on ensuring health through the joy of food. One cornerstone of this vision is the so-called value-added vegetable value chain, which includes innovative products like the tear-free, non-pungent "Smile Ball" onions. This brand represents a significant step towards creating value through collaboration both within the company and with external partners.

Characteristics of the New Vegetables


The selected vegetables from this new brand will go beyond mere sustenance; they will embody stories that connect consumers to their origins. Each vegetable will be carefully cultivated by producers who pour their passion and expertise into their work. The key characteristics of these vegetables will include:
  • - Vegetables that exemplify the utmost care in cultivation, demonstrating the commitment of farmers.
  • - Varieties that adapt well to their geographical and climatic conditions, ensuring peak flavor and quality.
  • - A reliable narrative about the journey from farm to table.
  • - Varieties tailored for specific dishes, with an emphasis on vegetables suitable for salads and curries.

This isn't just another push to sell vegetables; it's a sincere effort to rekindle the joy of cooking and eating together. From the moment a consumer picks a vegetable off the shelf to the moment they sit down at the table, the goal is to create an atmosphere filled with cheerful conversations and genuine appreciation for good food.

The Branding and Its Visual Identity


The brand's logo has been intentionally designed to reflect the joyful atmosphere it aims to bring to dining experiences. The colorful logo signifies a warm and lively dining environment, showcasing the excitement of eating and the appeal of vibrant vegetables.

Engaging with Producers


To assure that the story of these vegetables is conveyed authentically to customers, the House Food Group is committed to fostering direct relationships with the farmers who produce them. Team members regularly visit farming sites to engage in meaningful conversations with growers, learning about their methodologies, philosophies, and recommendations for preparing their produce. This investment in understanding the origins forms the foundation for how these stories will be shared on the company's website and product packaging.

Collaboration for Innovative Solutions


The new brand benefits from a collaborative effort with Akira Matsushima, a renowned agricultural institute. With their help, the House Food Group focuses on cultivating vegetables that uplift consumer lifestyles through better food experiences. Field visits and collaborative discussions with producers are essential to identifying the best candidates for this new product line, ultimately resulting in superior vegetables to be offered at retail locations.

Seasonal Offerings


The product line will feature distinct varieties available during their peak seasons, ensuring freshness for consumers. The launch will include:
  • - Fall (October to February): The "Smile Ball" onion, developed through over a decade of research to minimize pungency.
  • - Winter (December to February): The Matsushima Brothers' cabbage, grown in soil perfected for flavor and texture.
  • - Spring (December to April): Fresh "Enshu Onion" from a dedicated farm, known for its sweet and juicy crunch.

Engaging Through Social Media


In addition to the website, a dedicated Instagram account will be set up to share timely updates and engaging content about the new vegetables. Consumers will find a treasure trove of tips, recipes, and more in each post.

Conclusion


The House Food Group is eager to greet the world with its new vegetable brand, emphasizing the importance of not just eating but enjoying the process of cooking and dining together. With a strong commitment to quality, collaboration, and customer engagement, this initiative is poised to redefine the vegetable landscape in Japan, encouraging both innovation and a return to joyful, communal eating experiences.


画像1

画像2

画像3

画像4

画像5

画像6

画像7

画像8

画像9

画像10

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.