Frankies Bikinis Empowers Growth and Innovation with Centric Software Solutions

Los Angeles-based Frankies Bikinis, a popular swimwear and lifestyle brand, has achieved substantial growth and innovation through the implementation of Centric Software's Product Lifecycle Management (PLM) solutions. Since adopting Centric PLM™ in 2020, the brand has not only expedited its product launches but also expanded its offerings while maintaining near-zero production errors.

Established in 2012, Frankies Bikinis is renowned for its vibrant designs and celebrity collaborations. The company has grown its product range significantly, now including a diverse collection of knits, dresses, and accessories, in addition to its swimwear. This expansion also reflects plans for retail growth, with six new stores set to open before the year's end.

Before integrating Centric PLM, Frankies Bikinis managed its design and product development processes using spreadsheets. As the brand scaled, this method became less efficient, resulting in critical challenges around visibility, accuracy, and collaboration. Andy, the Director of Design and Development, recalls, “When I started, it was one person building tech packs in Excel.” The transition to Centric PLM has transformed the workflow, allowing the team to streamline their processes more effectively.

With Centric PLM, Frankies Bikinis has digitized its entire product development cycle. The brand's focus has shifted from predominantly swimwear to a well-rounded assortment where apparel represents over 50% of the styles. Interestingly, swimwear SKUs have also increased by 15% each season. This evolution enables faster collaboration both internally among teams and externally with suppliers and partners.

The ability to handle high-profile collaborations efficiently is another benefit Frankies enjoys with Centric PLM. For instance, the brand effectively managed the Bella Hadid capsule collection, keeping track of custom hardware, approvals, and artwork through the platform. Simultaneously, the Victoria's Secret PINK partnership is supported by a parallel Centric PLM setup, which fosters synergy across brands.

Andy emphasizes the flexibility Centric PLM provides, stating, “We move fast, we change things constantly, and Centric PLM allows us to grow without losing track of anything.” Every style produced is unique, and the software’s capabilities support the nuanced demands of the brand while maintaining overall alignment.

Looking ahead, as Frankies Bikinis prepares to onboard its technical design team, Centric PLM will expand its functionalities to include grading, fit tracking, and complete pattern visibility. This expansion is poised to further enhance the brand's agility and rapid growth, confirming its position in the competitive swimwear and lifestyle market.

In summary, Frankies Bikinis' strategic use of Centric Software demonstrates how modern technology solutions can redefine product management in the fashion industry. By adopting a comprehensive PLM approach, the brand not only enhances operational efficiency but also positions itself favorably in a rapidly changing market.

About Frankies Bikinis

Frankies Bikinis is a women's fashion brand that specializes in swimwear and lifestyle apparel. Launched in Malibu and gaining global recognition, the brand is celebrated for its playful and bold designs, alongside its robust e-commerce and retail presence.

About Centric Software

Centric Software is a leader in providing innovative and AI-driven solutions for product development and lifecycle management. With a focus on fashion, luxury, and retail, Centric helps brands and manufacturers achieve operational efficiency and market success.