Jameson Irish Whiskey Partners with MLS for Summer Soccer Celebrations

This summer, excitement is brewing as Jameson Irish Whiskey teams up with Major League Soccer (MLS) to celebrate the fervor of soccer fandom. Since its recent designation as the Official Whiskey of MLS, Jameson is stepping up its game to bring fans a thrilling new way to celebrate the sport they love. On the eve of the highly anticipated 2025 MLS All-Star Game in Austin, Jameson is all set to toast the occasion with an innovative cocktail recipe and a limited-edition cocktail kit, designed exclusively for soccer enthusiasts.

Introducing the Jameson Irish Goal—this cocktail offers a new twist on the classic Jameson Ginger Lime, an enticing sip that allows fans to enjoy the authentic Irish spirit whether they're in the stadium, at a pub, or in the comfort of their home. Valeria Catterini, Senior Director of Marketing for Jameson Irish Whiskey at Pernod Ricard USA, expressed excitement, stating, "As the Official Whiskey of MLS, we're thrilled to celebrate the summer of soccer and provide fans the chance to enjoy Jameson wherever they may watch the match."

The Jameson Irish Goal Soccer Cocktail Kit is integral to this festive movement, serving as an all-in-one ticket for stirring, pouring, and enjoying the game. This unique kit combines the rich tradition of Irish hospitality with the passion and enthusiasm of soccer fandom, offering a blend of popular ingredients that are bound to enhance any game day experience.

What's included in the Jameson Irish Goal Soccer Cocktail Kit? Fans can look forward to Jameson Original, Tajín® Clásico Seasoning, ginger ale, dehydrated limes, and even ice cube molds shaped like soccer balls. To add to the celebratory experience, a Jameson foam soccer ball is also included, promising a memorable unboxing experience for all soccer fans.

The introduction of the Jameson Irish Goal is not just about quenching thirst; it symbolizes a way to bring people together through shared passions and celebratory traditions. Jen Cramer, MLS Executive Vice President of Partnership Marketing, emphasized the importance of collaborative experiences, stating, “It’s more than a drink—it’s a way for guests to connect and celebrate together. These shared experiences make an event unforgettable.”

Fans can purchase the Jameson Irish Goal Cocktail Kit starting August 5th at ReserveBar.com, with a retail price of $60 plus shipping. With limited availability, this kit is set to become a favorite among supporters eager to enjoy the festivities throughout the MLS season.

As soccer fans prepare for a summer filled with thrilling matches and joyous celebrations of their favorite teams, Jameson Irish Whiskey is ready to elevate the experience with its new cocktail and kit. So whether you're cheering for your local club, celebrating a vital win, or simply enjoying the beautiful game, indulge in the Jameson Irish Goal and make every moment count.

For those eager to master the cocktail, the Jameson Irish Goal recipe is quite simple:

  • - 1 Part Jameson Original
  • - 3 Parts Ginger Ale
  • - 1 Lime wedge or wheel
  • - Tajín® Clásico Seasoning

Method: Dress the rim of a highball glass with Tajín® Clásico Seasoning. Fill the glass with ice and add Jameson Original. Top with quality ginger ale, stir briefly, squeeze in a wedge of lime, drop it in, and serve.

Cheers to a summer of soccer, camaraderie, and of course, fine Irish whiskey!

Topics Entertainment & Media)

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