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Armitron's 50th Anniversary: Giving Back to the Community

In 2025, Armitron will celebrate its 50th anniversary by launching a heartfelt initiative centered on giving back to its communities. Known for crafting high-quality timepieces, the brand is not only marking half a century of watchmaking but is also reaffirming its commitment to social responsibility through meaningful partnerships with charity organizations.

A Year of Giving

To honor this milestone, Armitron plans to donate 50 watches each month to a selected charity, highlighting its dedication to causes that resonate with its core values, including sustainability, women's empowerment, wellness, and kindness. Through this initiative, a total of 600 watches will be distributed over the course of the year, aiming to raise awareness and provide support to individuals championing these vital causes.

Bobbie Weichselbaum, CEO of E. Gluck Corporation, expressed her enthusiasm, stating, "Celebrating our 50th year at Armitron is a milestone as we reflect on our journey and look ahead to an even brighter future. Our recent rebranding has been about more than a refreshed look; it's been a recommitment to our values and what Armitron stands for."

The initiative will kick off in January 2025 and will spotlight a diverse range of organizations, each focusing on themes of empowerment and compassion. Here’s a preview of the charities Armitron has selected for each month:

• - January - The Blue Card Fund: Supporting Holocaust survivors in need of basic necessities.
• - February - Think Kindness: Inspiring acts of kindness in schools and communities.
• - March - Dress for Success® Worldwide: Helping women achieve economic independence.
• - April - Kindness.org: Building a kinder planet through research and education.
• - May - Active Minds: Advocating for youth mental health awareness.
• - June - Sanctuary for Families: Supporting survivors of domestic violence.
• - July - Wounded Warrior Project®: Providing support programs for veterans and their families.
• - August - Girls Inc.: Empowering young girls with leadership skills.
• - September - Global Citizen: Advocating for the end of extreme poverty.
• - October - Foundation for Women Warriors: Supporting women veterans.
• - November - Veterans Watchmaker Initiative: Teaching watchmaking to disabled veterans.
• - December - The Jed Foundation: Protecting emotional health and preventing suicide for young adults.

A Legacy of Meaningful Partnerships

Armitron’s latest initiative continues the brand’s legacy of socially responsible partnerships leading up to its golden anniversary. Notably, the brand previously collaborated with Susan G. Komen to promote breast cancer awareness and supported the Wildlife Conservation Society to protect natural habitats worldwide. They also maintain partnerships with #TideOceanSA, showcasing their commitment to transforming ocean waste into eco-friendly timepieces.

Armitron, established in 1975, emphasizes individuality and elegance in its products. As part of the E. Gluck Corporation, the brand connects luxury with accessibility, reinforcing the philosophy that each timepiece serves as a unifying thread while highlighting personal uniqueness.

For more information about Armitron’s 50th-anniversary project and its charitable initiatives, interested persons can reach out to BPM-PR Firm or visit their official website.

Armitron looks forward to embracing this auspicious occasion and fostering enduring relationships with organizations striving to make a difference in society.