Meiji Dear Milk Multi Cup Ice Cream Launch
Meiji Co., Ltd., led by President Bunjiro Yao, is excited to unveil its latest innovation, the "Meiji Dear Milk Multi Cup Ice Cream," set for release on October 27, 2025. This new product line expands on the existing popular brand, which has quickly gained a loyal following since its initial release in March 2023.
The "Meiji Dear Milk" brand is noteworthy for being the first-ever ice cream made solely from milk and dairy products in Japan. It was designed with the intent to capture the genuine flavors and richness of milk, appealing to those who appreciate high-quality frozen treats. This new multi-cup format will allow consumers to enjoy perfectly portioned servings, making it an ideal choice for satisfying cravings without excess.
Since launching the brand, Meiji has seen significant engagement, with their store search system accumulating around 200,000 searches from customers looking for products in their lineup. The popularity is evident, as the brand consistently performs well in search rankings among over 600 market items available since October 2023.
The key to the delightful taste of Meiji Dear Milk ice cream lies in its unique manufacturing process. Using only high-quality cream, the ice cream is designed to have a clean, refreshing aftertaste. It features a distinctive sweetness and richness that is further enhanced with Meiji’s exclusive Tokachi condensed milk, ensuring each scoop is full of authentic milk flavor. The utilization of a special "freezing concentration method" for the milk ingredients means that both aroma and taste are elevated, resulting in a product that truly feels indulgent yet balanced.
The introduction of the Meiji Dear Milk Multi Cup Ice Cream aims to broaden the enjoyment and deliciousness of ice cream while contributing positively to customers' daily lives.
With this commitment, Meiji continues to push forward as a leader in the ice cream market, focusing on quality ingredients and innovative production techniques. As innovators in the dairy sector, their goal remains to delight consumers with products that are as delightful as they are nutritious.
In summary, expect the Meiji Dear Milk Multi Cup Ice Cream to hit stores nationwide on October 27, and prepare to be thrilled by this delectable addition to the ice cream family.