#United States #San Francisco #Collective Voice #Creator Relations #Catherine Halaby

Collective Voice Strengthens Leadership with Catherine Halaby's Appointment

On February 4, 2025, Collective Voice, a prominent player in the creator marketing sphere, announced the appointment of Catherine Halaby as its new Vice President of Creator Relations. This strategic move underscores the platform's commitment to fostering stronger relationships between creators and brands. With a robust career in digital media and a wealth of experience spanning over two decades, Halaby is poised to drive innovative collaborations within the creator community.

Catherine Halaby brings an impressive track record to Collective Voice, having previously held the position of Head of Entertainment, North America at TikTok. In this role, she was instrumental in establishing content partnerships that enriched the platform’s creative offerings. Her work included onboarding high-profile creators and celebrities and managing the development of original content for TikTok LIVE, thereby cementing her status as a leading figure in the industry. Before her tenure at TikTok, Halaby gained valuable experience at notable organizations, including Funny or Die and WPP, where she honed her skills in audience growth and creator engagement strategies.

As Vice President of Creator Relations, Halaby’s foremost responsibility will be to cultivate genuine collaborations between creators and brands, aiming to enhance the overall creator experience on the Collective Voice platform. Lindsay Jerutis, General Manager of Collective Voice, expressed her excitement about Halaby's arrival, noting, "Catherine has made an indelible impact in media and entertainment as a seasoned executive. We are thrilled to have her join Collective Voice to do the same for creators in our network."

Halaby echoed this sentiment, stating that she recognizes creators as today’s cultural and economic powerhouses. She is enthusiastic about the prospect of developing effective strategies and partnerships that can enable creators to flourish. Her vision includes not only supporting individual creators but also amplifying diverse voices within the community. "I look forward to working with the talented team at Collective Voice to foster creator relationships and elevate diverse voices," she remarked.

In addition to her executive roles, Halaby’s academic credentials include a BA in History from Yale University and an MBA from the MIT Sloan School of Management. These qualifications complement her extensive industry experience, rendering her well-equipped to tackle the challenges and opportunities that lie ahead in the creator economy.

Since its founding in 2008, Collective Voice has been a pioneer in bridging the gap between brands and creators, offering state-of-the-art tools and resources. The company is dedicated to leveraging its significant expertise to forge meaningful connections and drive effective marketing campaigns that resonate with audiences.

In summary, Catherine Halaby's new role at Collective Voice signals a pivotal moment in the creator marketing landscape. Her insights and leadership are expected to elevate the platform's engagement strategies and facilitate influential partnerships that benefit both creators and brands. As the creator economy continues to evolve, Halaby's appointment represents a proactive step by Collective Voice to stay ahead in this rapidly changing environment. Her impactful vision is sure to shape the future of the creator relations space for years to come.