LEPAS Makes a Splash at Jakarta Auto Show with First International Orders
At the Jakarta International Auto Show (GIIAS), Chery Group's new automotive brand LEPAS celebrated its public launch, marking a significant milestone by securing its first overseas orders for the L8 model. This debut not only highlights LEPAS’ innovative automotive designs but also reflects its ambitious expansion plans in the global markets. The event was a visual spectacle with a runway-style booth that blended lifestyle aesthetics with automotive engineering, effectively conveying LEPAS’ brand philosophy.
LEPAS centers its mission around providing 'exquisite travel' experiences, aiming to transcend traditional automobile functionalities and deliver a visual and sensory aesthetic that resonates with modern consumers. During the show, the spotlight was on the L8, L6, and L4 models, which collectively cater to a diverse audience appealing to youthful, fashion-forward individuals.
The L8, in particular, embodies what LEPAS refers to as 'Leopard Aesthetics.' This model features a sleek design characterized by precise contours and eye-catching lighting elements that showcase craftsmanship, reinforcing the notion that 'elegance is power.' Inside, the cockpit offers a comfortable and intuitive experience, influenced by urban landscapes and crafted with natural textures for an upscale feel. LEPAS seeks to fulfill the escalating demands of global urban elites with this blend of luxury and technology.
Supporting LEPAS’ global ambitions is Chery Group itself, which has recently re-emerged on the Fortune Global 500 list, climbing an impressive 152 spots from the previous year. This underscores Chery's dedication to innovation and quality, especially in the new energy vehicle sector. As of mid-2025, the company has achieved over 5 million exports, firmly establishing itself as the number one in Chinese brand passenger car exports.
As part of its strategy, LEPAS is positioned as a vital component of Chery’s globalization plans, fully leveraging Chery's extensive resources in research and development, manufacturing, and supply chain networks. This integration enables LEPAS to maintain high standards while ensuring quick responses to customer needs. By optimizing its approach through a commitment to 'design + technology + service,' LEPAS aims to redefine the driving experience, creating a seamless, elegant connection between automobile and lifestyle.
The Jakarta Auto Show not only served as a platform for product introduction but also featured significant partnerships, including a sponsorship with Miss Universe Indonesia, enhancing its brand visibility and engagement within the region. Attendees included local officials, media representatives, and key dealerships, all keen to witness LEPAS’ innovative approach to automotive elegance.
Through this debut, LEPAS is not merely entering the market but taking a stride towards establishing a unique identity that intertwines automotive excellence with lifestyle experiences, pushing the boundaries of what consumers expect from their vehicles. As it sets its sights on global markets, LEPAS aims to capture the imagination of consumers worldwide, making its mark as a leader in the realm of exquisite automotive travel.
LEPAS centers its mission around providing 'exquisite travel' experiences, aiming to transcend traditional automobile functionalities and deliver a visual and sensory aesthetic that resonates with modern consumers. During the show, the spotlight was on the L8, L6, and L4 models, which collectively cater to a diverse audience appealing to youthful, fashion-forward individuals.
The L8, in particular, embodies what LEPAS refers to as 'Leopard Aesthetics.' This model features a sleek design characterized by precise contours and eye-catching lighting elements that showcase craftsmanship, reinforcing the notion that 'elegance is power.' Inside, the cockpit offers a comfortable and intuitive experience, influenced by urban landscapes and crafted with natural textures for an upscale feel. LEPAS seeks to fulfill the escalating demands of global urban elites with this blend of luxury and technology.
Supporting LEPAS’ global ambitions is Chery Group itself, which has recently re-emerged on the Fortune Global 500 list, climbing an impressive 152 spots from the previous year. This underscores Chery's dedication to innovation and quality, especially in the new energy vehicle sector. As of mid-2025, the company has achieved over 5 million exports, firmly establishing itself as the number one in Chinese brand passenger car exports.
As part of its strategy, LEPAS is positioned as a vital component of Chery’s globalization plans, fully leveraging Chery's extensive resources in research and development, manufacturing, and supply chain networks. This integration enables LEPAS to maintain high standards while ensuring quick responses to customer needs. By optimizing its approach through a commitment to 'design + technology + service,' LEPAS aims to redefine the driving experience, creating a seamless, elegant connection between automobile and lifestyle.
The Jakarta Auto Show not only served as a platform for product introduction but also featured significant partnerships, including a sponsorship with Miss Universe Indonesia, enhancing its brand visibility and engagement within the region. Attendees included local officials, media representatives, and key dealerships, all keen to witness LEPAS’ innovative approach to automotive elegance.
Through this debut, LEPAS is not merely entering the market but taking a stride towards establishing a unique identity that intertwines automotive excellence with lifestyle experiences, pushing the boundaries of what consumers expect from their vehicles. As it sets its sights on global markets, LEPAS aims to capture the imagination of consumers worldwide, making its mark as a leader in the realm of exquisite automotive travel.
Topics Auto & Transportation）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.