#Japan #Tokyo #Tokyo Game Show #LiveOPSIS #Spice Smart

Tokyo Game Show 2025: A Detailed Investigation

From September 25 to 28, 2025, the Tokyo Game Show (TGS 2025) took place, showcasing a plethora of mobile games. Spice Smart, a leading provider of solutions for the mobile gaming sector, conducted an in-depth survey at the event and has released a detailed report highlighting various aspects of the exhibition for its LIVEOPSIS members. This report follows a series of similar investigations conducted during other major gaming events, including the Taipei Game Show and China Joy in 2024.

Overview of the Study

The investigation covered the following aspects:

• - Survey Period: September 25 - 28, 2025
• - Survey Subjects: Mobile game exhibitors at TGS 2025
• - Content Focus: Official announcements, booth setups, and details of TGS 2025 event stages and official programs.

According to an announcement made by the event organizers on September 25, this year's show witnessed its highest number of exhibitors ever, with a total of 1,135 companies from 47 countries and regions participating. This marks a significant increase in the number of exhibitors, driven largely by an uptick in general displays, which rose by 128.8% compared to the previous year. However, booths dedicated specifically to mobile games saw a notable decrease of 54.2%. This decline can be attributed to the increasing trend of recent game releases being made available on multiple platforms including PCs and consoles, pushing more companies towards general display presentations.

Even so, feedback from attendees indicated that the extent of the mobile game presence was still significant, with mobile titles maintaining a prominent footprint in general exhibition booths, showcasing their enduring popularity. Notably, there has been a surge in the indie game sector, with indie booths seeing a remarkable increase of 133.6% in participation compared to last year, highlighting the evolving landscape of game development.

Enhanced Broadcasts and Streaming Opportunities

An intriguing aspect of TGS 2025 was the enhanced visibility through multiple streaming platforms. The official broadcasts extended their reach by incorporating new media channels, now offering simultaneous streaming on eight platforms including YouTube, X (formerly Twitter), Twitch, Niconico, TikTok, as well as Chinese platforms such as bilibili and Douyin. This expansion highlights the increasing global engagement with the event, especially catering to audiences in China.

At various booths, there was a noticeable trend of utilizing prominent streamers and VTubers to create engaging live content and demonstrations, allowing attendees to connect through both in-person experiences and online viewing. This hybrid model of interaction provides a unique avenue for companies to enhance their reach and engagement.

Comprehensive Reporting and Future Research

The report by Spice Smart serves as an essential resource for companies looking to navigate the mobile gaming market, providing valuable insights on exhibition trends and potential strategies. Ongoing research will continue to analyze participation trends at various gaming events both in Japan and internationally.

For companies interested in obtaining the full findings from this report, inquiries can be directed to the Spice Smart team via their official communication channels.

About Spice Smart

Spice Smart specializes in conducting detailed research and analysis within the mobile gaming sector. Established in July 2015, the company offers services ranging from IP collaboration to mobile game operation consulting. They have positioned themselves as a key player in the Japanese game market, aiding businesses in navigating the complexities of intellectual property licensing and collaboration in both domestic and international markets.

Contact Information:
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