Luup Launches Safety Workshops for Traffic Safety
In alignment with the 2025 Nationwide Traffic Safety Campaign, Luup, a leading Japanese micro-mobility service provider, organized a series of concentrated safety workshops from September 13 to September 30. These sessions focused on educating participants about safe riding practices for electric bicycles and electric scooters.
Background and Purpose of the Initiative
Luup, headquartered in Shinagawa, Tokyo, is committed to creating an infrastructure that makes urban environments more accessible, fulfilling its mission to tackle mobility challenges throughout Japan. Since launching its micro-mobility share service in 2020, Luup has expanded its operations significantly. However, this growth has been accompanied by a concerning increase in traffic violations and accidents, prompting the company to prioritize safety measures as a key aspect of its mission.
Recognizing the critical importance of understanding and adhering to traffic regulations, especially for younger riders, Luup has made safety education a pivotal focus. The promoting guidelines for the 2025 autumn traffic safety campaign emphasize the need for greater awareness about bicycle laws, the use of helmets, and adherence to rules aimed at reducing accidents, particularly among youths aged 15 to 19.
Recent Legal Modifications
New legislation has been introduced to prohibit actions like using smartphones while riding bicycles and to impose penalties for drunk riding. Starting from November 1, 2026, new measures will include the introduction of a traffic violation notification system, commonly referred to as the 'Blue Ticket' system.
In light of regulations related to special small motorized bicycles, Luup underscores the need for riders to understand the rules thoroughly and encourages helmet use as a standard safety practice. The urgency of making traffic rules transparent and promoting helmet usage is paramount for creating a safer commuting environment.
Safety Workshop Schedule
Throughout the campaign, Luup participated in a variety of traffic safety events across Japan, collaborating with local police departments and community organizations. Below is a breakdown of some key events:
Nerima, Tokyo - Hikarigaoka Traffic Safety Festival
- - Date: September 13
- - Location: Hikarigaoka Park, Nerima, Tokyo
- - Highlights: Police vehicle ride-along experience and traffic accident demonstrations.
- - Collaboration: Tokyo Metropolitan Police Department, Luup
Ueno, Tokyo - Traffic Safety Parade
- - Date: September 14
- - Location: Ueno Station and Okachimachi South Exit
- - Highlights: A vibrant parade and traffic safety classes led by local authorities.
- - Collaboration: Tokyo’s Ueno Police Department, Luup
Utsunomiya, Tochigi
- - Date: September 29
- - Location: Utsunomiya Station East Exit
- - Highlights: Safety workshops focused on small motorized bicycles and electric assist bicycles.
- - Collaboration: Tochigi Prefectural Police and Utsunomiya City, Luup
Sapporo, Hokkaido - Zero Traffic Deaths Day
- - Date: September 30
- - Location: Red Brick Government Building Garden, Sapporo
- - Highlights: Demonstrative skits on traffic rules aimed at small motorized bicycles and the experience of using goggles to simulate impaired vision.
- - Collaboration: Hokkaido Government and various safety promotion organizations, Luup
Kyoto - Safety Classroom for Small Motorized Bicycles
- - Date: September 30
- - Location: Chion-in, Kyoto
- - Highlights: Safety training focusing on the use of electric kickboards.
- - Collaboration: Kyoto Prefectural Police, Luup
Commitment to Ongoing Safety Initiatives
With the expansion of alternative modes of transportation, Luup is dedicated to providing comprehensive traffic infrastructure while ensuring that safety and adherence to traffic regulations take center stage. The organization looks forward to further collaborations with law enforcement, municipalities, and corporations to foster a safer riding culture throughout Japan.
For more information about Luup's safety initiatives and services, please visit
Luup Official Website.
Company Overview:
- - Founded: July 2018
- - Headquarters: 8-9-5 West Gotanda, Shinagawa, Tokyo
- - Founder: Daiki Okai
- - Mobile App: Available for download on iOS and Android.
Conclusion
With the active promotion of these workshops, Luup showcases its commitment to not just enhance mobility options but also to build a culture of safety and awareness in urban transportation. Their proactive stance highlights the importance of responsible riding practices and adherence to traffic regulations for all users.