#Japan #STEM #Recruitment #Shibuya #Cambia

Cambia Inc. Launches Innovative Recruitment Video Service for STEM Graduates

Cambia Inc., based in Shibuya, Tokyo, has taken a significant step forward in recruitment strategies by introducing a specialized video production service aimed at STEM graduates. This initiative combines the company’s knowledge from its STEM-oriented job hunting platform, Rikei Match, and their extensive experience in recruitment consulting to offer a comprehensive solution that enhances the hiring process for companies seeking to attract new STEM talent.

Service Overview

The newly launched service specifically targets manufacturers, IT companies, and other sectors focusing on STEM disciplines looking to recruit graduates. One key feature of this service is its ability to convey complex information about a company's technical capabilities, commitment to manufacturing, workplace culture, and overall appeal in a visual format that is often more engaging than traditional text or images. The content highlights the realities of STEM occupations—such as research, design and development, and manufacturing—ensuring that students grasp the essence of these roles in a relatable manner.

Production Plans and Pricing

Cambia's video service is tailored to meet the viewing habits of Generation Z, who primarily engage with vertical short videos. The production can take various forms, including company tours and employee interviews, designed to capture student interest effectively. Short videos are particularly compatible with new graduate recruitment, making them an ideal tool for students conducting corporate research.

For companies opting to shoot the videos themselves, the starting price is approximately $500 (with Cambia handling the script and editing). If Cambia manages the entire filming process, the cost begins at $1,500. They also cater to long-form videos and those aimed at mid-career hiring, providing customized plans based on clients' specific hiring challenges, content to convey, and budget considerations.

You can check the service overview here and see some sample interview videos on YouTube.

Broad Outreach Capabilities for STEM Students

One of Cambia's key competitive advantages lies in its ability not only to produce the videos but to also distribute them widely. The completed videos are not just handed over to the companies; Cambia optimally shares the content via its various social media channels and STEM job hunting media platforms.

Major dissemination channels include:

• - Instagram: Over 1,000 followers among STEM students
• - YouTube: Focused on STEM career and job hunting content
• - TikTok: Short videos tailored for STEM students
• - Proprietary Media: Platforms sharing valuable STEM recruitment information and interviews

Many companies express interest in video content but lack the infrastructure to distribute it effectively. Cambia addresses this concern by leveraging its established media outlets to engage STEM students, boosting their interest and integrating it into ongoing recruitment strategies.

Background and Importance

The competition for new STEM graduates remains high, particularly as the trend towards online recruitment events increases. Job fairs and initial interviews conducted virtually have made it challenging to convey workplace atmosphere and job responsibilities effectively through just text or images. Additionally, with the increasing information available to students through advanced AI technologies, there's a growing need for companies to present their unique attractions quickly and clearly.

Students are accustomed to video content in their day-to-day lives, and it has become commonplace for them to gather information about potential employers through video media. Short, vertical videos, which deliver information in a high time-effectiveness format, play a significant role in this process, enhancing corporate research for candidates.

Cambia aims to leverage insights and promotional knowledge gained from operating a STEM job hunting platform and media to provide engaging video production and support that resonates with STEM students.

Company Overview

• - Company Name: Cambia Inc.
• - Location: 1-28-2 Shoto, Shibuya, Tokyo
• - CEO: Yuma Koyama
• - Founded: November 2, 2020
• - Business Activities: Development and provision of the STEM job-hunting platform