#Japan #Tokyo #Diners Club #Trust Bank #Mitsui Sumitomo

Partnership for Regional Excellence

Mitsui Sumitomo Trust Club, the issuer of Diners Club cards, has joined forces with Trust Bank, which manages the popular furusato tax portal, to launch a special initiative titled "Diners Club x Furusato Choice Furusato Tax". This unique platform is set to go live on December 1, 2025, providing Diners Club members a chance to explore a curated selection of premium regional gifts from across Japan.

What's in Store?

The special site aims to highlight exceptional products after meticulous selection from over 760,000 gifts listed by around 1,700 municipalities through the furusato choice scheme. Expect to see a collection of finely crafted, one-of-a-kind furniture, exquisite jewelry made from rare local materials, and unique lodging and experiential plans that allow deeper cultural interactions.

Background and Purpose

Since its inception in Japan in 1960, Diners Club has aimed to provide extraordinary experiences beyond just credit cards, enriching the lives of its members. In 2024, the company plans to launch its "Furusato Tokimeki Project" tasked with promoting the local allure found in various regions.

Trust Bank emphasizes sustainable community relationships via the furusato tax system, holding a vision to create self-reliant and sustainable regions. Through this collaborative effort, both companies intend to honor the original purpose of furusato tax — giving back to hometowns — while nurturing the skills, cultures, and sentiments that have been passed down through generations.

Moreover, this collaboration addresses the requests of Diners Club members who wish to maximize their contributions through meaningful gifts that match their donations.

Future Directions

Future proposals for furusato tax will be aligned with the preferences and tendencies of Diners Club members. Insight gained from the "Furusato Tokimeki Project" will be utilized to develop exclusive gifts, ensuring a strong connection between donors and their respective regions.

Overview of the Special Site

• - Site Name: Diners Club x Furusato Choice Furusato Tax
• - Launch Date: December 1, 2025
• - Featured Content: The platform will primarily showcase high-value gifts, leveraging Diners Club's discerning taste to highlight products consisting of the region's allure, traditions, and culture, ensuring a satisfying donor experience.

URL for Special Site

Check out the special site here.

Featured Selections Curated by Diners Club

Furniture

• - Item: Yamagata Carpet Purchase Voucher
• - Location: Yamagata Prefecture, Yamanobe Town
• - Donation Amount: ¥350,000 - ¥115,500,000

[Details Here]

Jewelry

• - Item: Argyle Pink Diamond Necklace
• - Location: Kofu City, Yamanashi Prefecture
• - Donation Amount: ¥8,800,000

[Details Here]

Travel and Experiences

• - Item: guntû Utilization Voucher worth ¥300,000
• - Location: Onomichi City, Hiroshima Prefecture
• - Donation Amount: ¥1,000,000

[Details Here]

Gourmet

• - Item: Premium Kobe Beef Subscription from Hirayama Butcher
• - Location: Asago City, Hyogo Prefecture
• - Donation Amount: ¥180,000

[Details Here]

About Mitsui Sumitomo Trust Club

Mitsui Sumitomo Trust Club operates under the legacy of Japan's first trust bank and has been a dedicated player in the credit card sector for over a century. Entering the market in 1960, the Diners Club card has gained a reputation as a prestigious offering, recognized for its uniqueness and high standards in customer service.

About Trust Bank

Founded in April 2012, Trust Bank launched the nation’s first comprehensive furusato tax site, Furusato Choice, by September of the same year. The platform has since grown to cover about 95% of municipalities in Japan, boasting an extensive range of gifts, all intended to foster sustainable regional development.

By creating a bridge between consumers and their homelands, this exciting collaboration is set to reshape the furusato tax landscape, ultimately enriching both donors and communities alike.