RIMAN Strengthens Its Global Presence at WFDSA World Congress with Innovative K-Beauty
RIMAN's Significant Role at The WFDSA World Congress
RIMAN, a leading name in Korean beauty and wellness, has made waves at the 18th WFDSA World Congress held from October 19 to 21, 2026, at the INSPIRE Entertainment Resort in Incheon, South Korea. As a Platinum Sponsor, RIMAN highlighted their exclusive ingredients and strong R&D capabilities.
The World Federation of Direct Selling Associations (WFDSA) congress brought together industry leaders from around the globe, making it an ideal platform for RIMAN to showcase its flagship brands such as ICD, botalab, and Lifening. They introduced their patented ingredient, Giant BYoungPool™, which has become a cornerstone of their product development.
Joong Hyun Ahn, the founder and chairman of RIMAN, delivered an insightful presentation during the session titled “Focusing on the Korean Market: Innovation Drives. People Transform”. He discussed RIMAN’s impressive growth trajectory, underscoring the importance of patented ingredients and a people-centric leadership approach in their success.
In addition to its participation in the congress, RIMAN organized the RIMAN JEJU EXPERIENCE, a unique branding immersion program designed specifically for international direct sales leaders. Held from October 22 to 24 on Jeju Island, this exclusive experience welcomed 24 representatives from nine countries, including France, Germany, China, and Singapore. Participants gained firsthand insights into RIMAN’s patented ingredients, R&D processes, and corporate philosophy.
The educational tour allowed attendees to traverse RIMAN's entire value chain, from ingredient cultivation to product development. At RIMAN FARM, a smart farm dedicated to growing Giant BYoungPool™, a patented variety of Centella Asiatica, participants learned about innovative cultivation techniques and ongoing ingredient research. They were also accommodated at RIMAN VILLAGE, a resort exclusively constructed for distributors, where they enjoyed Lava BYoungPool spa treatments alongside RIMAN’s beauty and wellness products.
Feedback from participants showcased the program's success. One attendee noted, “Experiencing the advanced technology and ingredient research firsthand has deepened my confidence in RIMAN's products.” Additionally, Frédéric Billon, CEO of the French Direct Selling Association (FVD), praised RIMAN’s integrated approach, stating, “Managing everything from raw materials to finished products is a smart strategy that positions RIMAN prominently to lead the future sustainable beauty market.”
Youngsu Hwang, RIMAN's Sales Director, remarked, “The WFDSA World Congress and the RIMAN JEJU EXPERIENCE showcased our exclusive ingredients and R&D capabilities. We were particularly pleased with the positive responses from participants regarding our product development processes and our team’s commitment. We will continue to strengthen our global connections and solidify our status as a trusted Korean beauty brand.”
About RIMAN
Founded in 2018 in South Korea, RIMAN is a global direct sales beauty and wellness company that redefines Korean beauty with traditional ingredients from Jeju Island coupled with cutting-edge innovations. RIMAN oversees every step of its operations, from cultivating raw materials to developing finished products. Their star ingredient, Giant BYoungPool™, has received a plant variety protection for 20 years from the Korea Forest Service in July 2022 and from the U.S. Department of Agriculture (USDA) in September 2025.