#Japan #Tokyo #Greeting Cards #Hallmark Cards #Handwritten Notes

Connecting the Handwritten Culture to the Future

Hallmark Japan, headquartered in Minato-ku, Tokyo, is excited to announce the recruitment of the fourth batch of "Hallmark Ambassadors" starting June 11, 2026. This program invites passionate individuals to test new Hallmark products and share their experiences and creative ideas online.

The Background of the Ambassador Program

In recent years, with the rise of social media and digital communication, the habit of writing letters and cards has decreased significantly. However, there's a growing appreciation for the warmth and value that handwritten messages convey. Hallmark aims to preserve and promote the culture of expressing sentiments through written words, and this program is designed to highlight that. By engaging everyday users, we hope to uncover new ways to make handwritten communication more appealing and relevant in today's digital world.

We envision our ambassadors sharing their heartfelt thoughts about gifting moments or ideas for writing—showcasing their unique perspectives and contributing to the collective value of greeting cards and stationery.

Previous Success of the Program

In the third batch of the program launched last year, eight ambassadors contributed significantly to spreading joy through their posts about sending messages and the enjoyment that comes from selecting the perfect cards. This is your opportunity to join this inspiring community and help revive the joy of written words.

Who We Are Looking For

Ideal candidates for the Hallmark Ambassador program are:

• - Regular users of Hallmark products.
• - Lovers of stationery and paper goods.
• - Enthusiastic about writing cards and letters.
• - Capable of integrating our products into their daily lives and showcasing them authentically.
• - Individuals with a unique style of expression (photos, videos, etc.).

For more details on the Hallmark Ambassador recruitment, visit: Hallmark Blog.

Program Overview

Activity Duration

From July 2026 to July 2027.

Responsibilities

As an ambassador, you will receive Hallmark products (such as greeting cards, stationery, etc.) at your home once a month or every two months.

• - You are expected to post at least once a month on your social media, sharing about the joys of using these products and suggesting various ways to utilize them (e.g., writing, gifting, decorating, etc.).
• - We encourage posts that creatively express the appeal of our products and provide various tips and ideas for use.
• - It’s important to tag Hallmark as a partnership in your posts and indicate “PR” when applicable.
• - There might be requests for feedback on product surveys related to our offerings.
• - Occasionally, we may ask for your cooperation in developing content for our official website and promotional materials.

Benefits

• - Receive new and popular products from Hallmark.
• - Enjoy discount coupons for Hallmark's official online store.
• - Get your posts featured on our official social media and website.
• - Experience exclusive opportunities such as visiting the Hallmark showroom and providing input on product development.

Recruitment Details

• - Application Period: June 11, 2026, at 10:00 until June 22, 2026, at 23:59.
• - Number of Ambassadors: A maximum of 10.
• - Eligibility:

- Must agree and be capable of fulfilling the responsibilities outlined.
- Own an active X or Instagram account (private accounts will not be considered).
- Be able to post consistently once a month.
- Be at least 18 years old and residing in Japan.
- Have the ability to read and write in Japanese.
- Be open to communication with our representatives via DM or email.
- Present respectful online conduct, refraining from criticizing other brands.
- Must register as a member of Hallmark's online store.

How to Apply

• - Follow Hallmark’s official social media accounts.
• - Register for our official YouTube channel and fill out the application form.

Official Accounts

• - X: @Hallmark_Japan
• - Instagram: @hallmark_japan
• - YouTube: Hallmark Japan

Announcement of Results

We will contact selected candidates via DM or Email by June 26, 2026.

Important Notes

• - Applications targeting resale or auction sales will be rejected.
• - Failure to post for two months following product receipt may result in termination of the ambassador's privileges.
• - Personal expenses incurred for participation will be the responsibility of the applicants.
• - We do not entertain inquiries regarding selection results, and any agreements to the terms must be fully understood before applying.
• - Hallmark reserves the right to modify the program details without prior notice.

Join us in celebrating the beauty of handwritten messages and helping us spread joy through the art of card sending. Let’s create meaningful connections in our digital age together!

Hallmark’s Heritage

Founded in 1910, Hallmark Cards, Inc. operates globally, beloved in over 100 countries, embodying the mission to share joy, connect with compassion, and honor important moments. Products can also be purchased through our online store and various platforms.

For more information about Hallmark Japan, check:

• - Official Online Store
• - Rakuten Market