#United States #Chicago #Instacart #Coors Light #Chill on Shuffle

Coors Light Introduces 'Chill on Shuffle' Music Platform

Coors Light is kicking off the summer with its brand-new music initiative, the Chill on Shuffle platform, aimed at marrying refreshing beverages with the ultimate music experience. Celebrated artists Lainey Wilson, Shaboozey, Yandel, and Mt. Joy headline this innovative project, which strives to elevate social gatherings with the perfect soundtrack.

The Chill Experience

Imagine sitting back with friends, enjoying an ice-cold Coors Light while your playlist plays on shuffle. That's the essence behind the Chill on Shuffle experience, designed to resonate with fans across genres and connect various musical styles. According to Marcelo Pascoa, Coors Light's VP of Marketing, the new initiative is about delivering a refreshing experience that pairs well with music, whether you're at a country festival or sharing tunes over drinks with friends.

To launch this initiative, Coors Light has partnered with Instacart, which will allow fans to unlock music-themed prizes tied to the platform.

How to Participate

From now until May 30, 2025, fans are invited to explore the special opportunity by searching for Coors Light on Shuffle on the Instacart app. Those who participate will gain access to exclusive prizes that enhance their music experiences, ranging from concert tickets to signed artist memorabilia. The prizes include:

• - Concert Tickets: Fans can win tickets to see headliners Lainey Wilson, Yandel, Shaboozey, and Mt. Joy live, alongside access to major music festivals.
• - Collectible Vinyls: Each artist is offering signed vinyl records to deepen the enjoyment of their music in a classic way.
• - Custom Merchandise: Unique items, such as a specially designed bolo tie inspired by Shaboozey's style, will also be available for winners.
• - Music Equipment: Winners will have the chance to receive items like karaoke speakers or even turntables to mix their favorite tunes at home.

After entering the sweepstakes, participants can conveniently order a pack of Coors Light through Instacart, with deliveries arriving in as little as 30 minutes, perfectly timed for music listening sessions.

Emphasizing Convenience and Pleasure

The Chill on Shuffle campaign underscores how Instacart is striving to enhance convenience for consumers, allowing fans to seamlessly combine their love for music with easy access to cooling refreshments. As stated by Stephanie Paturzo Swingle, Instacart's Senior Director of B2B Marketing, this initiative fosters joy and convenience through innovative solutions, ensuring that music and cold drinks go hand in hand this summer.

Join the Movement

For music enthusiasts looking to enjoy the unique pairing of Coors Light and their favorite tunes, more information about the Chill on Shuffle initiative can be found at CoorsLight.com/ChillonShuffle. This platform will not only keep fans updated about ongoing promotions and prizes but will also allow them to stay connected with their favorite artists all summer long.

Important Note: This promotion is open to all legal residents of the United States (including Washington D.C.) who are 21 years or older. For complete details regarding the sweepstakes, including how to enter and the official rules, please visit the website. No purchase is necessary to win.

Conclusion

As summer approaches, Coors Light's Chill on Shuffle music platform sets the stage for unforgettable experiences filled with great music and beverages. Bringing together diverse artists and offering exclusive rewards, this initiative could prove to make your summer gatherings even more memorable.