SmartSweets Launches Low-Sugar Fruit Snacks, Expanding into New Category
SmartSweets Launches Low-Sugar Fruit Flavored Snacks
SmartSweets, acclaimed for its innovative approach to candy, is making a significant move into the realm of fruit snacks. As health-conscious consumers continue to seek better alternatives, the company announced its launch of new Fruit Flavored Snacks available in Mixed Fruit and Berry Medley flavors. This new product line promises not only to satisfy cravings but also to maintain SmartSweets' commitment to reducing sugar intake, featuring 63% less sugar than traditional fruit snacks.
Aiming for Healthier Snacking
The new fruit flavored snacks align perfectly with SmartSweets' mission of promoting healthier eating habits without compromising taste. Each bag offers a soft, juicy texture and boasts 3 grams of fiber, making it an excellent choice for those mindful of their dietary needs. Conveniently packaged in 19g pouches, they are designed for easy snacking, whether at home, in lunchboxes, or on-the-go.
The product stands out not just for its low sugar content, which is limited to 3 grams per bag, but also for its all-natural ingredients. SmartSweets ensures that there are no artificial flavors, sweeteners, or high fructose corn syrup and that its colors come from real fruit and vegetable juices, appealing to parents and health enthusiasts alike. This move signifies a strategic expansion from candy to fruit snacks, providing a diverse array of options for families looking for delicious yet healthier snacks.
An Exciting Diversification
Roanna Wang, the Brand Director of SmartSweets, expressed excitement about the new product line, stating, "SmartSweets was built on revolutionizing the candy industry by innovating delicious treats that are low in sugar. Expanding into fruit snacks is a natural evolution of our mission to eliminate sugar. Consumers shouldn’t have to compromise between great taste and reduced sugar, and we’re thrilled to bring this approach into a category that countless families enjoy every day." This reflects the brand's long-term goal of introducing better-for-you options to a broader market while catering to evolving consumer preferences.
The debut of SmartSweets' Fruit Flavored Snacks marks a pivotal moment for the company as it broadens its reach and offers customers more choices for healthier snacking. By crafting a product that eliminates the guilt often associated with sugary treats, SmartSweets sets itself apart in a competitive market.
Availability and Where to Buy
SmartSweets' new Fruit Flavored Snacks are currently available at Target and Kroger, with additional stock expected at Sprouts, Whole Foods, and Amazon later in the summer, making it easy for customers to find them. This rollout promises to make healthy snacking accessible to many, emphasizing convenience without sacrificing taste.
Conclusion
Overall, the introduction of these low-sugar fruit snacks illustrates SmartSweets' commitment to balancing health with deliciousness, an initiative that is set to resonate with parents, children, and snack lovers. From its beginnings in the home kitchen of founder Tara Bosch in 2016 to its current success, SmartSweets continues to lead the way in the better-for-you candy movement, aiming to change how we view and consume snacks. Customers can now enjoy their snacks with the peace of mind that comes from knowing they are making better choices—one delightful bite at a time.