#USA #Austin #IRCODE #Interactive TV #Content Engagement

IRCODE Unveils the Future of Interactive Entertainment at SXSW 2025

In an era defined by rapid technological advancements, IRCODE is setting the stage for the future of interactive media with its launch at SXSW 2025. This innovative company is revolutionizing the way viewers engage with their favorite entertainment, seamlessly integrating technology with content. At the heart of IRCODE's offering is a patented system that leverages cutting-edge computer vision and advanced AI neural networks, ultimately allowing audiences to interact with Live TV, Connected TV (CTV), and Shoppable TV (T-commerce) like never before.

A New Paradigm for Engagement

The challenge of interactive media has long been how to create a smooth and immersive viewer experience that incorporates actionable content. IRCODE’s solution results in a unique platform that bridges the gap between content and commerce, allowing users to engage with the material presented on their screens without interruptions or the need for cumbersome QR codes.

“The future of content is not just about what we watch; it’s about how we engage,” stated Matty Beckerman, CEO of IRCODE. This program intends to enable brands to create frictionless commerce opportunities, thereby enhancing consumer interaction and brand loyalty. The days of merely viewing content are over; engaging with it is now a fundamental aspect of the experience.

Exciting Features at SXSW 2025

The IRCODE booth (Booth 225) at SXSW will debut its innovative activation termed "Unfiltered. Unscripted." This unique space goes beyond traditional showcasing. It is positioned as a live conversation environment where industry leaders and executives from various fields—such as sports, advertising, and technology—come together to discuss the evolving landscape of interactive content.

Additionally, visitors will have daily opportunities to participate in insightful dialogues that focus on the intersection of technology and audience behavior. Some key events include:
- Daily Conversations: Engaging discussions with representatives from thought leaders like KPMG, Game Over Media, and Oakland Roots Sports Club, among others.
- Hands-on Engagement: Attendees can experience IRCODE’s AI-driven tools that enhance content interaction.
- Networking Opportunities: Happy hours daily from 3:00 PM – 4:00 PM provide space for attendees to connect and exchange ideas.

Exploring the Integration of AI and Commerce

One notable speaking event, scheduled for March 11 at the NEXT Stage, will delve into how AI technology can redefine interaction with every screen and environment. Both Matty Beckerman and Brittany Hershkowitz will illuminate the potential of this technology to transform multiple sectors, from entertainment to education and beyond.

In a panel hosted by ADWEEK, IRCODE will present its groundbreaking interactive TV solution, discussing its implications for viewer engagement and new revenue opportunities. Brittany Hershkowitz notes, “SXSW is about shaping what’s next. We are more than a product showcase – we are initiating a dialogue about the future of media and consumer engagement.”

The Vision Behind IRCODE

Founded with the mission of creating a world in which every image and video – be it on a screen or in a live environment – becomes interactive, IRCODE is pioneering a fresh approach to consumer engagement. Their technology allows for dynamic interaction, seamlessly connecting advertising, retail, and entertainment in real-time.

With their patented EXACT Match recognition system, IRCODE aims to create measurable consumer engagement metrics and actionable insights, fostering an environment where every visual becomes a portal to deeper connections.

As the digital interaction landscape evolves, IRCODE stands at the forefront, challenging norms and creating a future where every viewing experience becomes interactive, engaging, and transformative. To learn more about this innovative technology, attendees at SXSW are encouraged to visit booth 225 or explore www.IRCODE.com.