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Engage Media TV Triumphs with Anura's Ad Fraud Solution

In a remarkable leap towards enhancing the integrity of its advertising platform, Engage Media TV—an influential player in the CTV (Connected Television) and OTT (Over-The-Top) advertising landscape—has successfully eliminated 11% of hidden invalid traffic (IVT) within just 30 days. This remarkable achievement was made possible through the innovative ad fraud detection technology provided by Anura Solutions.

The Challenge of Invalid Traffic

Throughout the advertising ecosystem, the presence of invalid traffic poses a significant threat. Engage Media faced a considerable challenge: the influx of IVT generated by bot farms and spoofed applications. Such fraudulent traffic not only distorted valuable data but also complicated optimization efforts, potentially leading to critical financial losses and undermining the credibility of the advertising network.

Dealing with IVT is crucial for any ad network, as it directly impacts revenue and the trust advertisers place in the platform. Engage Media recognized the urgency to combat this issue decisively. They sought a reliable, scalable solution to expose and eliminate this fraudulent traffic before it could harm their operations or reputation.

How Anura Made a Difference

With Anura's advanced technology, Engage Media was provided with unprecedented real-time visibility across every bid, impression, and traffic source. This comprehensive insight facilitated immediate action against fraudulent activities, including the identification of traffic from questionable data centers and fake IP addresses.

According to Shahar Kadayer, Chief Marketing Officer at Engage Media TV, "Anura stands out as the most balanced and scalable solution we've worked with." Engage Media benefitted from the ability to track down and remove two problematic partners contributing to the aforementioned 11% IVT rate soon after implementing Anura's solution. The results were clear: immediate improvements in traffic quality and a significant boost in advertiser confidence followed.

The Long-Term Benefits

Importantly, Engage Media's strategic move to leverage Anura’s ad fraud detection technology allows the company to focus on growth confidently, without the looming risk of invalid traffic undermining their performance or eroding the trust of advertisers. This shift not only enhances operational credibility but also enables Engage Media to expand their reach and foster lasting partnerships in the advertising domain.

Anura Solutions is distinguished in the ad fraud landscape, committed to combating all forms of unsolicited traffic, including bots, human fraud, and malware. They pride themselves on an impressive 99.999% accuracy guarantee when identifying fraudulent visitors, assuring clients of their steadfast commitment to protecting ad spend and maximizing the realization of genuine returns on investment.

About Engage Media TV

Engage Media TV positions itself as a multifaceted ad network and technology partner, specializing in CTV and OTT platforms. They offer innovative solutions, including a proprietary Android OS-compatible addon that empowers app publishers to seamlessly integrate monetization solutions. This strategy ultimately helps publishers optimize their revenue while ensuring a seamless user experience and maintaining transparency in operations.

For more insights into how Engage Media TV is shaping the future of advertising, or to explore Anura’s advanced solutions, visit their respective websites today.