Eli Manning and King's Hawaiian Bring Flavor to Football Season with Innovative Offerings
King's Hawaiian and Eli Manning Unveil Flavorful Football Season
As the excitement of football season kicks off, King's Hawaiian, known for its beloved dinner rolls, has partnered with two-time Super Bowl Champion Eli Manning to elevate the game day experience. This year, fans can look forward to an innovative seasoning blend called Football SEASON-ing, specifically designed for enhancing a variety of dishes. The partnership aims to bring a taste of Aloha to sports enthusiasts and food lovers alike.
A Unique Culinary Collaboration
Crafted with versatility in mind, Football SEASON-ing combines various ingredients to create a flavor explosion for all your football recipes. The blend includes White Hawaiian Sea Salt, Maui Red Sea Salt, chiles, garlic, and onions. According to Manning, “Sliders and football go hand-in-hand, and nobody knows game day essentials like King's Hawaiian.” Available for pre-order at just $9, all proceeds from this seasoning will be donated to Motiv8, a nonprofit organization founded by fellow Hawaiian athlete Marcus Mariota, aimed at empowering youth through education and sports.
The Tailgate Tour Experience
In addition to the seasoning launch, King's Hawaiian is hitting the road with a nationwide Tailgate Tour. In collaboration with several NFL teams like the Cincinnati Bengals and Seattle Seahawks, the brand will serve thousands of complimentary sliders to tailgating fans across the country. The tour will feature interactive games, delicious recipes, and exciting giveaways, making it a must-attend for any football fan! The tour started in Chicago and has a packed schedule featuring various NFL games.
Slider Sundays and Beyond
King's Hawaiian is also continuing their beloved Slider Sunday campaign, where Manning encourages fans to share meals together over sliders. This campaign will feature national airings across TV and digital platforms throughout the season, promoting ways to make gatherings more enjoyable with these delightful rolls. Fans can also participate in the Slider Sunday Giveaway, where one lucky winner will receive a complete fan cave makeover—an essential upgrade for any serious football watching experience.
Engaging Content for Fans
To inspire further culinary creativity, King's Hawaiian is launching a YouTube series with Barstool’s Chef Donny, showcasing 13 episodes focused on making custom sliders. The first episode, set to air on September 7, will feature Eli Manning preparing mouthwatering Buffalo Chicken Sliders.
In addition, King's Hawaiian will provide exclusive recipes, hacks, and tips on how to make your game day gatherings a hit. The goal is to help friends and families come together, creating memorable moments over delicious food.
Celebrating 75 Years of Aloha
With an impressive background spanning 75 years, King's Hawaiian started in Hilo, Hawaii, and continues to celebrate its legacy by offering Hawaii-inspired products that bring people together. Known for their soft, sweet rolls, they have a dedicated following that loves incorporating their range of products into both everyday meals and special occasions.
For more information about the new products and football season offerings, please visit www.KingsHawaiian.com or follow the brand on social media @KingsHawaiian. Don’t miss out on the chance to taste the flavors created for this exciting football season.
Topics Entertainment & Media）
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