Genesis Unveils Fashion-Forward Partnership with Warner Bros. for Behind the Look Series

Genesis and Warner Bros. Join Forces to Celebrate Fashion

In an exciting development for both fashion enthusiasts and television fans, Genesis has announced its collaboration with Warner Bros. Discovery Ad Sales as the presenting sponsor of the all-new companion series, "Behind the Look." This innovative series is designed to provide fans with unparalleled behind-the-scenes access to the iconic fashion moments from the Max Original series, "And Just Like That..." This partnership comes as Genesis also proudly supports Season 3 of the aforementioned series as a title sponsor.

A Creative Union

The collaboration between Genesis and Warner Bros. signals a fusion of cinematic storytelling and elevated automotive design. "Iconic design is at the heart of Genesis, just as it is in the world of 'And Just Like That...'", explained Amy Marentic, Chief Marketing Officer at Genesis Motor America. This strategic alignment reflects Genesis's deep commitment to fashion, creativity, and the art of storytelling, resonating with audiences who appreciate design as a medium of personal expression and cultural significance.

The series will be guided by renowned costume designer Molly Rogers, who crafted the show's unforgettable aesthetics. Inspired by fervent fan demand, “Behind the Look” delves deep into the styling process that brings the characters’ distinctive looks to life.

Enhanced Viewing Experience

Warner Bros. Discovery has made it a priority to enrich the viewer experience, and this series is a testament to that commitment. "We are thrilled to work with Genesis on Behind the Look to augment fans' love for 'And Just Like That…'", commented Twyla Huang Di-Simone, SVP of Brand Strategy and Solutions for Warner Bros. Discovery. Through authentic program enhancements, Genesis's passion for design adds a significant layer of inspiration and self-discovery for viewers, enabling them to glean insights into the beauty and complexity behind each garment featured in the series.

Fashion as a Cultural Force

Fashion is not merely an accessory in this series; it plays an essential role in deepening viewers’ understanding of the show's creative vision. Each episode will spotlight cast members sharing the inspirations and narratives intertwined with their characters’ styles. Viewers will embark on a stylish journey with Rogers in her equally chic Genesis GV80 Coupe, scouring for fashion gems, meeting with top designers, and collaborating with her design partner Danny Santiago to curate standout looks for Season 3 of "And Just Like That...".

A Perfect Match

The collaboration is deemed a natural progression for the duo. Rogers expressed her enthusiasm by stating, "To have Genesis sponsor 'Behind the Look' was such a wonderful alignment with the 'And Just Like That...' brand. Partnering with a company that embodies the same attention to detail and sophistication only adds to the legacy of the clothing showcased in the series. To me, Genesis is the ultimate accessory!"

The 12-episode series will air weekly, complementing the release of each new episode of "And Just Like That..." and marking a groundbreaking moment for custom-sponsored content in the Max universe. The episodes will be under the 'Extras' section on the show's page and will include a robust social media campaign across various platforms, including Facebook, Instagram, TikTok, and YouTube, ensuring audiences can engage with the content like never before.

Conclusion

Genesis continues to redefine the traditional parameters of automotive branding by intertwining itself with cultural narratives. As it ventures further into the realm of entertainment and fashion, the partnership with Warner Bros. not only enhances the viewing experience for fans of "And Just Like That..." but also elevates the brand's image by associating its vehicles with the creative force that is driving the fashion conversation today. For more updates on Genesis and its latest initiatives, fans can visit the official Genesis website or their media site for current news.