#Japan #Tokyo #LIVE BOARD #Digital OOH #OMOTESANDO WALL

Transforming Urban Landscapes: The Launch of OMOTESANDO WALL BOARD

In the vibrant heart of Tokyo, where the latest in urban development meets cutting-edge technology, LIVE BOARD is preparing to launch a groundbreaking innovation. The OMOTESANDO WALL BOARD, set to officially commence operations in late January 2026, will redefine how construction barriers are perceived and utilized in urban environments. This initiative reflects the increasing trend of redevelopments in cities, where temporary construction fences often disrupt the visual appeal of the landscape.

A Creative Approach to an Urban Challenge

In recent years, the rising number of building renovations and developments has led to the ubiquitous sight of construction barriers throughout major cities. Traditionally seen as dull and obstructive, these barriers have spurred creative initiatives by local municipalities aiming to transform them into canvases for art projects, enhancing the vibrancy of neighborhoods. Recognizing this opportunity, LIVE BOARD has harnessed its outdoor digital display technologies to repurpose these barriers at the site of the planned new Aoyama building development, prominently located at the bustling Omotesando intersection.

Features of the OMOTESANDO WALL BOARD

1. Digital Advertising Capabilities via Impression (VAC)

Located in an area renowned for its high foot traffic of discerning urban dwellers and international tourists, the OMOTESANDO WALL BOARD stands out as an innovative platform for digital out-of-home (OOH) advertising. This new digital signage leverages advanced location-based data and analytical techniques from NTT Docomo, allowing advertisers to deliver effective promotions tailored to a diverse and engaged audience. The strategy revolves around Visibility Adjusted Contact (VAC) metrics, which provide a more accurate estimate of how many viewers actually encounter the displayed advertisements.

2. Enhancing Urban Aesthetics and Community Engagement

What sets the OMOTESANDO WALL BOARD apart is its commitment to enhancing the overall visual landscape. Unlike standard construction signage, this distinctive digital display mimics the size and scale of the surrounding barriers, making it more visually integrated into the urban fabric. It aims to not only disseminate useful information to passersby but also features engaging video content that promotes local attractions, fostering community spirit and enriching the visitor experience. By positioning itself as a "signage for the city," it endeavors to contribute positively to the local environment.

3. Environmentally Conscious Operations

The OMOTESANDO WALL BOARD is designed with sustainability in mind. Although it is expected to be operational for approximately a year, the materials used for the barriers are adaptable for reuse in future projects. This approach minimizes waste and environmental impact, showing a clear commitment to eco-friendly practices in urban development.

Future Aspirations

As a pioneering endeavor in this space, LIVE BOARD has already commenced selling advertising slots for the OMOTESANDO WALL BOARD, paving the way for future expansions based on operational successes. The company is dedicated to reforming OOH advertising by creating adaptive strategies that align with emerging lifestyle trends and market demands. With ongoing efforts to innovate and expand, LIVE BOARD aims to redefine the standards of advertising in urban settings.

Media Information

• - Media Name: OMOTESANDO WALL BOARD
• - Operational Start Date: Late January 2026 (Expected)
• - Size/Number of Displays: H2,500 × W4,500 (mm) / 1 Display
• - Aspect Ratio: 16:9
• - Location: Inside the Aoyama Building redevelopment site at Omotesando intersection
• - Broadcast Hours: 7:00 AM to 12:00 AM (17 hours)
• - Audio: None

About LIVE BOARD

Founded in Tokyo, LIVE BOARD operates the largest digital OOH ad network in Japan, employing data-driven targeting and effectiveness verification methods. As the first in the country to implement advertising based on impression metrics (VAC), the company adapts to the shifting landscape of consumer behavior, offering advertisers actionable insights and precise targeting across diverse platforms, including outdoor, indoor, and transit settings. By integrating a wealth of big data with its digital OOH network, LIVE BOARD redefines the potential of outdoor advertising, making it more relevant in today’s fast-paced urban environments.