#Japan #Tokyo #Pinterest #ad:tech Tokyo #Elizabeth Mansfield

Keynote Overview at ad:tech Tokyo 2025

ad:tech Tokyo 2025 is set to take place from October 22 to 24 at the Tokyo Midtown and The Ritz-Carlton, marking the 17th edition of this prestigious international marketing conference. Organized by Comexposium Japan, this event will feature a significant keynote speech by Elizabeth Mansfield, Senior Director at Pinterest, alongside Keisuke Narita, Managing Director of Pinterest Japan, and Mariko Itabashi, Head of Media Planning and Development at Kao Corporation.

Event Details

The keynote session titled, “From Hesitation to Conviction in Purchase: Marketing Strategies to Support Complex Consumer Decision-Making,” will occur on October 24, from 10:50 AM to 11:30 AM. Attendees can gain insights into the common issue of cart abandonment that perplexes many marketers. The session aims to illuminate effective methods for enhancing consumer confidence and driving purchasing actions.

With her extensive background in global business marketing, Elizabeth will delve into the root challenges behind cart abandonment, aiming to elucidate the critical role of confidence in influencing final purchasing decisions. In the latter part of the session, both Mariko Itabashi and Keisuke Narita will present real-world campaign examples from Pinterest, emphasizing the pivotal role brands play in guiding consumers through increasingly complex purchasing processes.

Featured Speakers

Elizabeth Mansfield

Elizabeth Mansfield is a leading figure in global business marketing with a wealth of experience in fostering brand growth and innovation in international markets. Her career trajectory includes significant roles across major platforms, where she has demonstrated exceptional market insights and a proven track record in driving brands and advertising agencies through the evolving landscape of digital advertising. At Pinterest, she spearheads marketing strategies for launching advertising in Japan, adeptly navigating cultural and business nuances to connect advertisers with new audiences. Moreover, she has developed ‘Thought Leadership Marketing’ programs, providing marketers with actionable strategies and industry insights, drawing upon her extensive international experience across the Americas, Asia, and EMEA.

Keisuke Narita

Keisuke Narita has a notable background, having served in various companies including Mitsui & Co. and Advertising.com Japan. In 2014, he joined Amazon Japan, where he managed advertising sales teams as the head of Amazon Advertising. Following significant contributions to strategy and expansion in the digital marketing domain, he became the Country Manager for Pinterest Japan in October 2021, where he leads the establishment and growth of Pinterest’s advertising business in the Japanese market.

Mariko Itabashi

Mariko Itabashi joined Kao Corporation in 2000 after working in television production and the food service industry. With a strong emphasis on digital marketing, she has driven efforts within Kao to formulate guidelines for utilizing the internet and social media effectively. As the Head of Media Planning and Development, she strives to transform the media strategy from a mass-centric to a digital-integrated approach, exploring new forms of communication.

About Pinterest Japan

Pinterest is a visual discovery platform that facilitates inspiration, idea generation for actions, and product purchasing. Launched in 2010 and headquartered in San Francisco, Pinterest boasts over 500 million monthly active users worldwide.

ad:tech Tokyo 2025 Overview

• - Dates: October 22-24, 2025
• - Venue: Tokyo Midtown & The Ritz-Carlton Tokyo, with later archival content available
• - Expected Attendance: Approximately 15,000 participants, based on 2024 figures
• - Official Site: adtech-tokyo.com
• - Visitor Pass Application: Register Here

About Comexposium

Comexposium produces over 170 B2C/B2B events globally, covering diverse fields such as food, agriculture, fashion, construction, and high-tech. With a record of over 3 million attendees across 30 countries, Comexposium Japan has been instrumental in introducing significant marketing conferences like ad:tech to Japan since 2009. Their events provide essential knowledge, information, and networking opportunities for Japanese marketers aiming to succeed on an international stage. For more details, visit comexposium.com.