#Single Malt #Scotland #Glenmorangie #Harrison Ford #Tain

A Toast to Authenticity: Harrison Ford and Glenmorangie's Unique Collaboration

Glenmorangie, a distinguished single malt whisky from the Highlands of Scotland, has rolled out an exciting new global campaign featuring the legendary actor, Harrison Ford. This collaboration, titled "Once Upon a Time in Scotland," presents a blend of humor, authenticity, and an in-depth look into the world of Glenmorangie's exquisite whisky-making process.

The Whimsical Journey Begins

In this innovative series, we follow Ford as he embarks on a cultural journey throughout the Highlands, immersing himself in the rich heritage and craftsmanship that defines Glenmorangie. Directed by celebrated filmmaker Joel Edgerton, this campaign captures Ford's signature irony and wit against a backdrop of breathtaking Scottish landscapes. The series comprises 12 episodes, along with a main film, all designed to engage whisky enthusiasts and casual viewers alike.

Capturing the Scottish Essence

Set in the picturesque Highlands of northeast Scotland, the campaign showcases highlights from the historic distillery in Tain—the birthplace of Glenmorangie whisky for over 180 years. Ford's experiences include navigating the intricacies of Scottish etiquette, trying on a traditional kilt designed by the streetwear brand Palace, and sharing a dram of whisky with local Highlanders. This intimate portrayal aims to underline the importance of authenticity and connection to the land, resonating deeply with fans of the brand.

Behind the Lens

Acclaimed fashion photographer Lachlan Bailey joins the team, capturing striking visuals of Ford in his kilt, blending traditional Scottish elements with a modern twist. Glenmorangie's signature whiskies—Glenmorangie Original 12-Year-Old and Glenmorangie Infinita 18-Year-Old—are prominently featured as they represent the craftsmanship of the distillers.

Caspar MacRae, CEO of The Glenmorangie Company, expressed his enthusiasm for the campaign. “Harrison Ford is not just a global icon; he's a genuine whisky lover. Working with him has been a dream. His ability to appreciate the dedication and artistry of our distillery team makes him the perfect representative for Glenmorangie.” MacRae noted that the warm and humorous approached captured by Edgerton reflects the brand's values perfectly.

A Unique Filming Experience

The filming process was characterized by spontaneity and surprises, thanks to Glenmorangie’s commitment to creative authenticity. Ford shared, “Working with the Glenmorangie team has been fantastic. From the onset, the filming experience was anything but conventional. The charm lies in its simplicity and genuineness.” Edgerton added that he aimed to disrupt the traditional advertising format seen in the whisky industry, injecting a sense of fun and irreverence that often goes amiss.

Global Release

The campaign is set to launch globally on January 28, 2025, across various platforms, including online videos, television, and social media, ensuring that whisky aficionados worldwide can join in on the experience. The full series, along with behind-the-scenes content, will first be available at Glenmorangie's official website, with additional content released throughout 2025.

As Glenmorangie continues to push the boundaries of whisky storytelling, "Once Upon a Time in Scotland" invites viewers to discover the enchanting world behind their favorite single malt. Harrison Ford and Glenmorangie's artistic vision represent a delightful confluence of culture, tradition, and modernity—a toast to the legacy of whisky making.

For more insight, visit Glenmorangie's YouTube channel or follow them on social media: Instagram @glenmorangie #glenmorangie.