#Japan #Tokyo #Soy Protein #VITAS #Stanmi

Introducing the New Hazelnut Vanilla Flavor by VITAS

VITAS, the well-known health supplement brand based in Tokyo, has just launched its latest soy protein flavor, Hazelnut Vanilla. Following the success of their debut offerings, Hojicha and Roasted Matcha, this third addition showcases a delightful blend of hazelnut's rich aroma and the sweet allure of vanilla. Supervised by the popular streamer and actor Stanmi, the new flavor promises to be an enjoyable indulgence, emphasizing the theme of "protein as a reward."

The Mind Behind the Flavor: Stanmi's Perspective

In an interview with Stanmi, we uncovered the thought process that led to the selection of this unique flavor. Stanmi expressed his enthusiasm for diversifying the comparatively limited flavor options within the soy protein category, stating, "Most existing soy proteins are chocolate-flavored, and I wanted to challenge that by introducing something different."

The main vision during the flavor's development was clear: making protein consumption feel rewarding. "This flavor screams 'pure indulgence'," he emphasized. When asked to rate the new flavor, Stanmi playfully gave it a 98 out of 100, with the remaining 2 points reserved for future improvements.

Overcoming Challenges in Flavor Development

Stanmi described the development process as challenging yet rewarding. He spent more than a year refining the flavor through countless prototypes. "We experimented at a formulation lab, mixing flavors until we achieved the perfect balance. The time and effort put into this flavor reflect my dedication to creating an exceptional product."

He also shared his motivation behind the project, noting a lack of delicious soy protein options available to the public. This realization combined with his own experiences led him to create a soy protein that people wouldn't give up on due to taste. Instead of despairing at choosing soy over whey, Stanmi wanted consumers to explore a flavorful option they would enjoy.

Stanmi's Approach to Body Transformation

Reflecting on his body transformation journey, Stanmi recounted how he went from 80 kg to an impressive 62 kg. His initial action in this transformation was to focus on diet. He emphasized the importance of maintaining a healthy internal state, as economic well-being is a reflection of one's overall health. Consuming ample fluids and proteins while experimenting with low-carb diets and fasting were essential parts of his regimen.

If he could send a message to his past unhealthy self, he would say, "If you want to look and feel beautiful, you should start drinking this protein. It's a perfect fit for anyone looking to improve their appearance, as this soy protein includes beneficial ingredients like folic acid and biotin which enhance skin health."

Choosing the Right Protein: Words of Wisdom

When it comes to selecting a protein supplement, Stanmi believes avoiding the mistake of underestimating flavor is crucial. He points out that while hardcore fitness enthusiasts may prioritize nutrients alone, most people seek convenience and enjoyment in their dietary choices. As someone who has had his fair share of both fit and unhealthy phases, Stanmi understands the balance needed between health and indulgence.

He encourages individuals, particularly those who feel overwhelmed by healthy eating, to try his new soy protein. It’s straightforward, delicious, and offers an easy way to incorporate protein into daily life.

A Message for the 'Lazy' Eater

Stanmi wrapped up the interview with a heartfelt invitation to those who might consider themselves lazy or indifferent about cooking. "Embrace the ease of a healthy life. This protein is made for those who may not prioritize cooking or gourmet meals but still want to take a step toward a better nutritional foundation. I created this product for people like you. Give it a try!"

Product Details

• - Product Name: DELICIOUS SOY PROTEIN (Hazelnut Vanilla Flavor)
• - Content: 700g
• - Price: ¥3,480 (tax included)

The Hazelnut Vanilla flavor combines nutty richness with creamy sweetness, creating a luxurious taste experience that breaks the mold of traditional soy proteins. Perfect for satisfying sweet cravings during a diet or enjoying a calming moment in the evening, this new offering is poised to redefine protein shake enjoyment.

About VITAS

Founded in 2021 with the mission of enhancing vitality for everyone, VITAS emphasizes palatable and nutritious products. Striving to bring high-quality nutrition to health-conscious consumers, all of their products are manufactured in Japan.

For more information about VITAS and their range of products, visit their official website or follow them on Instagram.