Dutch Bros Coffee and Customers Unite to Donate Over $1.1M for Local Food Nonprofits
On February 13, 2026, Dutch Bros Coffee, together with its customers and the Dutch Bros Foundation, made a remarkable contribution of over $1.1 million to local food nonprofits during its annual Dutch Luv Day of Giving. This initiative is part of Dutch Bros' commitment to give back to the communities they serve. The company donated $1 for every drink sold on that day, directly benefiting local organizations that combat food insecurity.
The impact of Dutch Luv Day of Giving is felt throughout the United States, as various local operators have selected nonprofit partners that best serve their communities, thereby maximizing support where it is most needed. Notable organizations that received funding this year include the Central California Food Bank, San Antonio Food Bank, Utah Food Bank, and the Community Food Bank of Southern Arizona, among others. Tana Davila, the chief marketing officer at Dutch Bros, stated, "This year's results are a collective effort and dedication from our customers, teams, and communities. Making a massive difference one cup at a time is ingrained into who we are and what we do at Dutch Bros."
The foundation's mission goes beyond just donations; it's about creating lasting change. Dutch Bros Coffee was founded in Grants Pass, Oregon in 1992 and has since grown to 1,136 locations across 25 states. Known for its vibrant culture and extensive menu of customizable beverages, Dutch Bros has made a name for itself as a beloved drive-thru coffee chain. Their offerings include signature drinks like the Dutch Bros Rebel® energy drink, various specialty coffees, teas, and refreshing lemonades.
The company's dedication to kindness and community impact is what sets it apart in the competitive beverage market. Through their foundation, they actively pursue various initiatives aimed at supporting local communities. Giving back, especially to address issues like food insecurity, is a fundamental part of Dutch Bros' values and business operations.
Moreover, the annual Dutch Luv Day of Giving has evolved into a hallmark event for the company, drawing attention and participation from not just loyal customers but also from new ones, who see the tangible impact of their purchases. Each sip contributes to a greater good, creating a sense of unity among coffee lovers and community supporters alike.
As Dutch Bros continues to grow, their commitment to social responsibility remains unwavering. The company encourages fans to engage with their mission through social media platforms such as Instagram and Facebook and to download the Dutch Bros app for further interaction and rewards. Every drink purchased is a step towards creating positive change, reinforcing the motto that kindness is at the heart of everything they do.
In conclusion, the success of this year’s Dutch Luv Day of Giving showcases the profound effect that community-driven efforts can have on fighting food insecurity. With over $1.1 million raised, Dutch Bros exemplifies how local businesses can lead the charge in philanthropic endeavors, inspiring consumers to think about the broader impact of their purchasing decisions. As Dutch Bros continues to expand its reach, its commitment to 'sharing the Dutch Luv®' will undoubtedly continue to resonate within the communities they proudly serve.