#USA #Puratos #Pennsauken #Cultured Cocoa #California Cultured

Puratos USA Transforms the Chocolate Landscape with Cultured Cocoa

Puratos, a leading player in the global bakery and chocolate ingredients market, is ready to unveil an innovative chocolate product that incorporates cultured cocoa. This launch marks a significant milestone as it is the first of its kind for professionals, setting a new standard in the chocolate industry. Anticipated to be fully available to customers in the USA towards the end of 2026, this advancement underscores Puratos’ commitment to sustainability and innovation.

Leading the Way in Food Technology

Through its venture arm, Sparkalis, Puratos has become an early investor in cultured cocoa technology. This reflects the company's proactive approach in fostering scientifically-driven solutions that enhance the industry. By supporting cultured cocoa's development, Puratos aims to create a product that not only adheres to the evolving standards and demands of contemporary chocolate makers but also reinforces existing cocoa farming practices.

Collaborating with California Cultured, a pioneering entity in the field, Puratos is on a journey to translate the potential of cultured cocoa into a product that meets market demands for quality and performance. According to Jaina Wald, Vice President of Marketing and Digital at Puratos USA, this initiative resonates with American chocolate makers who seek reliability and innovation. She emphasizes, “This announcement reflects our dedication to American chocolate professionals, bringing forward-looking solutions to the marketplace.”

Changing the Chocolate Narrative

Alan Perlstein, CEO of California Cultured, acknowledges the significance of this partnership, stating, “What matters to chocolate makers is an ingredient that behaves like cocoa, tastes like cocoa, and is available when needed. This collaboration transitions cultured cocoa into a commercial ingredient that manufacturers can depend upon.” This perspective aligns with Puratos' vision of a climate-independent and sustainable method to augment traditional cocoa farming, thereby securing a resilient future for the industry amidst the challenges posed by climate change.

Commitment to Sustainable Practices

Puratos has demonstrated its commitment to making a positive impact throughout the cocoa value chain with its long-standing Cacao-Trace program. Their focus on improving farmer livelihoods while enhancing product quality is evident with their ambition to double both the Chocolate Bonus and Quality Premium by 2030. By exploring innovative solutions like cultured cocoa, Puratos continues to pave the way for a more sustainable and equitable chocolate industry.

Crafting Exceptional Chocolate Experiences

Central to Puratos’ philosophy is the belief that responsible innovation must resonate with taste. Their extensive experience in chocolate flavor development and sensory science underscores their ability to merge functional goals with exceptional taste. The integration of cultured cocoa will adhere to these principles without compromising on flavor, texture, or overall sensory experience.

Granular details regarding the impending product launch and its composition will be publicly shared closer to its availability. This momentous introduction not only showcases Puratos' cutting-edge initiatives but also hints at a new era of sustainable chocolate making.

About Puratos

Puratos is a globally recognized company delivering a broad spectrum of innovative food ingredients and solutions across bakery, sweet goods, and chocolate sectors. Primarily catering to large industrial bakeries and retailers in the U.S., they also serve foodservice chains and artisan customers. With their U.S. headquarters located in Pennsauken, NJ, and global headquarters in Belgium, Puratos strives to empower their customers by translating global technologies and culinary insights into new opportunities. Their dedication to enhancing the health and well-being of populations rests firmly on the belief that food holds extraordinary power.