ARS Partners with Horizon Next Media for Enhanced Marketing Strategies to Boost Customer Engagement

ARS Enhances Marketing Strategy with Horizon Next Media

American Residential Services (ARS), a leading name in the HVAC and plumbing sector, has recently appointed Horizon Next Media as its media agency of record. This strategic partnership aims to elevate ARS's marketing and media strategies, particularly focusing on local markets through innovative and data-driven approaches.

A New Strategic Alliance

The decision to partner with Horizon Next is grounded in ARS's desire to bolster its local media strategy by integrating sophisticated video planning and analytics. This collaboration is expected to draw on Horizon's extensive expertise in media effectiveness, enabling ARS to activate and measure marketing initiatives effectively across various local markets and channels.

Horizon Next will take the reins on strategy, planning, activation, and measurement of ARS's advertising endeavors. By utilizing video-led marketing campaigns and analytics, the agency aims to enhance ARS's performance across numerous platforms, involving 25 different brands in over 55 markets nationwide.

Understanding the Home Services Landscape

Richard Thomas Hill, Chief Marketing Officer at ARS, emphasized the importance of having a partner with significant expertise in the home services sector. He noted that media effectiveness necessitates precision and scale, particularly in highly competitive markets where ARS operates. Horizon's strategic approach, bolstered by analytical insights, will support ARS in optimizing video strategies tailored to local market dynamics.

Gene Turner, President and Global Chief Client Officer at Horizon, expressed confidence in their ability to unlock greater value for ARS through enhanced engagement in video and local media channels. By leveraging strategic leadership alongside advanced analytics, Horizon intends to help ARS achieve more efficient growth where it matters most.

ARS’s Commitment to Quality and Service

Established in 1975, ARS/Rescue Rooter has adapted and expanded its range of services, which now includes heating, cooling, plumbing, and energy-efficient solutions. Their commitment to exceptional service delivery has allowed them to build a distinguished national presence.

ARS takes pride in its meticulous hiring processes, ensuring that each team is made up of trained professionals who are well-versed in providing superior customer service. Their established partnerships with top suppliers and retailers further demonstrate ARS's dedication to achieving high-quality outcomes for consumers.

Horizon Next Media: A Leader in Marketing Solutions

Horizon Next is known for its innovative, data-driven marketing solutions. Operating out of New York and Toronto, the agency works with various clients to enhance their brand strategy, media planning, campaign measurement, and overall marketing efficiency. With a workforce of over 600 professionals and substantial media investments, Horizon stands at the forefront of strategic marketing.

By rooting its initiatives in analytics, Horizon helps businesses not only meet but exceed their marketing objectives, ensuring alignment with consumer needs and preferences.

Looking Ahead

As ARS and Horizon Next embark on this new journey together, the focus will remain on elevating organizational growth through enhanced marketing tactics. Given the competitive landscape of home services, this timely partnership could prove instrumental in shaping the future trajectory of ARS and positioning it for ongoing success in reaching and engaging its target customers more effectively.

In conclusion, the alliance between ARS and Horizon Next reflects a broader trend in the market, emphasizing the importance of strategic partnerships and advanced analytics in driving business growth and marketing effectiveness. The future looks promising as both companies work towards achieving greater visibility and engagement in local markets.