Barilla Launches New Protein+ Stars Pasta with Derek Hough-Designed Workouts
Barilla®, the renowned global pasta leader, has unveiled an exciting innovation aimed at energizing everyone this New Year. By joining forces with acclaimed dancer and choreographer Derek Hough, Barilla introduces its latest offering: the Protein+ Stars pasta along with micro-workouts dubbed the Protein+ Training Timers. This initiative encourages movement while waiting for your pasta to cook, merging fitness seamlessly into everyday life.
The New Protein+ Stars Pasta
The Protein+ Stars is a delightful new shape that adds a playful twist to Barilla's Protein+ lineup. Each serving delivers an impressive 17 grams of protein and 10 grams of fiber, making it an ideal meal choice for families looking to stay healthy and energized. Crafted with the rich, satisfying flavor that Barilla is celebrated for, this star-shaped pasta brings a sense of fun and nourishment to the table.
With the addition of Protein+ Stars, Barilla now offers ten distinct pasta shapes, including favorites like Angel Hair, Farfalle, and Penne. This variety ensures that consumers can enjoy their meals while meeting their nutritional needs, making it the perfect fuel for everyday athletes.
Transforming Cooking Time into Fitness
Derek Hough, a six-time champion from 'Dancing with the Stars,' has taken the lead in developing the Protein+ Training Timers. These micro-workouts are designed to match the cooking duration of Barilla Protein+ pasta, allowing individuals to engage in brief, invigorating exercises before the meal is ready. Whether it’s Star Jacks or Penne Plié Squats, these routines are tailored for anyone eager to incorporate physical activity into their busy routines.
Hough emphasizes the importance of utilizing every moment available, stating, “Life is busy balancing work, family, friends, and everything else going on. That's why I wanted to help create Training Timers—they turn the time you’re already waiting for pasta to cook into an energizing, feel-good moment.” The workouts are easily accessible on Barilla's YouTube channel, providing viewers with the tools to move effectively.
A Commitment to Health and Wellness
Barilla has long championed nutritious eating, and the Protein+ range embodies this ethos. U.S. Pasta Category Marketing Director Angie Cotter explains, “Barilla Protein+ pasta is often a go-to solution for the busiest people craving energy and amazing taste from their meals.” With the introduction of the Protein+ Stars and Training Timers, Barilla’s mission is to make nutritional meals and a physically active lifestyle more attainable for everyone.
Availability and Initiatives
The Protein+ Stars pasta is currently available for purchase on Amazon, as well as at various grocery outlets. Barilla continues to lead the market not only with quality food products but also with innovative solutions that support a healthy lifestyle. Through their comprehensive commitment to promoting well-rounded nutrition framed by the Italian lifestyle, Barilla reinforces the joy found in good, well-made food.
For more information on the Protein+ Stars pasta and to explore the exciting Training Timers, visit
Barilla.com. By linking quality food with healthy living, Barilla hopes to inspire all everyday athletes to fuel their ambitions with the goodness of pasta.
Barilla remains a family-owned business since its founding in Parma in 1877, continuing to prioritize quality and sustainability across its entire supply chain. With a focus on wholesome nutrition inspired by the Mediterranean diet, Barilla’s products remain a staple in kitchens worldwide.