LIVE BOARD and Japanese Olympic Committee Partner for DOOH Media Support

LIVE BOARD Partners with the Japanese Olympic Committee

In an exciting development for sports media, LIVE BOARD, based in Shibuya, Tokyo, has officially signed a contract with the Japanese Olympic Committee (JOC) to become the official DOOH (Digital Out-Of-Home) media supplier for Team Japan. This agreement not only signifies a deeper collaboration between major players in the sports and media industries but also highlights the commitment to promote the talents and efforts of Japanese athletes as they prepare for significant upcoming international competitions, including the 2024 Paris Olympics.

Steps Toward a Shared Vision

LIVE BOARD, recognized as an official supporter of Team Japan, has been instrumental in broadcasting the endeavors and achievements of the Japanese delegation, leveraging its extensive network of DOOH screens across the nation. The partnership has its roots in a shared vision to cultivate enthusiasm and support for Team Japan amidst the challenges and triumphs inherent in high-level athletic competition.

The contract is set to run until December 31, 2028, covering notable events such as the 2026 Winter Olympics in Milan-Cortina and the 2028 Summer Olympics in Los Angeles. This initiative also extends to the broadcasts of major tournaments, positioning Japan as a significant competitor on the global stage.

Bringing Value to Audiences

In his statement, Seiko Hashimoto, the JOC President, expressed delight at the continuous support from LIVE BOARD, emphasizing their pivotal role in enhancing the public's awareness and enthusiasm for the athletes’ efforts through vibrant advertising and coverage across DOOH platforms. "Sports connect us and provide courage," she remarked, reinforcing the notion that sport is a driving force for social connection.

Tomohiro Takagi, the CEO of LIVE BOARD, shared his enthusiasm for the collaboration, underlining their goal to elevate the visibility of Team Japan athletes and celebrate their aspirations. As part of their strategic goals, LIVE BOARD plans to showcase highlights from the 2025 MLB Opening Series through their digital networks, set to generate additional excitement around sports in Japan.

A Commitment to Innovation in Advertising

The partnership comes at a time when LIVE BOARD is pioneering advancements in the DOOH advertising space. They are the first in Japan to implement impression-based advertising models that adapt to fluctuating foot traffic and behaviors, especially notable during the COVID-19 pandemic. By blending vast datasets from major telecommunications carriers, they enable advertisers to target audiences more effectively than ever before.

This innovative approach aligns perfectly with the company’s dedication to delivering impactful messaging at the right moment, ensuring advertisements reach those who are most likely to engage with the content.

Looking Ahead

As the countdown to the 2024 Paris Olympics begins, the teamwork between LIVE BOARD and the JOC suggests a future filled with inspiration and achievement. By driving awareness and support for Team Japan, they are also encouraging a culture of excellence and participation in sports across Japan. Both organizations are committed to promoting sports as a means to build a better society and inspire individuals to step forward with courage.

In conclusion, this partnership not only represents a pivotal moment for LIVE BOARD and the JOC but also showcases the potential for DOOH media to inspire and connect with audiences through the powerful narratives of athletic endeavors. As Team Japan prepares for their next challenges, fans are certain to experience a heightened sense of excitement and pride in their national representatives.