D'USSÉ Friday Returns to Celebrate Culture and Cocktails This Summer

D'USSÉ Friday is Back with a Bang this Summer

This summer, D'USSÉ®, the renowned cognac brand, is reviving one of Roc Nation's favorite traditions: D'USSÉ Friday. This vibrant event will not only honor individual achievements but also foster a sense of cultural celebration across the nation. The campaign, which kicks off today, features collaborations with top artists like three-time Grammy nominee Latto and emerging sensation Ravyn Lenae. With its mission to shift focus from the relentless hustle culture to a mindset of celebration, D'USSÉ Friday is set to redefine the way we toast to our victories.

A Celebration of Culture and Wins

D'USSÉ Friday was once a much-cherished ritual at Roc Nation, celebrating the end of each week with joyous gatherings. Now, the campaign will expand its outreach, inviting fans across the country to join in the celebrations. This year’s festivities promise to be bigger and better, encouraging everyone to raise their glasses and participate in a "Victory Pour".

The campaign features the brand's signature D'USSÉ VSOP Magnum Edition bottle, which marks a key part of the celebrations. Launched earlier this year, this exclusive bottle of D'USSÉ cognac has been aged for at least 4 ½ years and serves as the heart of the festivities. The D'USSÉ Friday events will take place at elite venues across the U.S., many hosted by Latto and Ravyn Lenae in major cities.

A Drink to Celebrate Individual Wins

Latto is particularly excited about this revival, blending her irresistible energy into the campaign. She has designed a unique cocktail to celebrate the occasion: the D'USSÉ Peach Lemonade. Inspired by her musical journey and Georgia roots, this cocktail promises to be a refreshing addition to the summer lineup for fans.

"Everyone knows the grind is nonstop, and a lot of times we're not taking a second to celebrate the wins along the way," Latto states. "D'USSÉ Friday serves as a reminder to come together with friends and celebrate our successes and milestones in life with a 'Victory Pour.'"

Similarly, Ravyn Lenae, another star of the campaign, is set to raise her own glasses during festive events, sharing her own stories of triumph and collaboration.

Fun Events and Future Developments

As the summer progresses, D'USSÉ plans to hold over 100 exciting events in various metropolitan areas, engaging guests through unforgettable experiences. Attendees can expect vibrant celebrations full of music, laughter, and, of course, their favorite cocktails. By following D'USSÉ on social media channels like Instagram, fans can stay updated on these thrilling events and celebrate their own victories alongside their favorite artists.

The campaign launched today with an entertaining video, where Latto humorously reveals her newest companion—the iconic D'USSÉ VSOP Magnum Edition bottle. The buzz around her personal life will only add intrigue and excitement around this renaissance of D'USSÉ Friday, as fans speculate and engage with her content.

Craftsmanship Behind D'USSÉ

With a mission to blend tradition with modern vision, D'USSÉ cognac is a creation of rich history and innovation. Guided by Agathe Boinot, the youngest female cellar master in major cognac houses, D'USSÉ emphasizes quality and creativity in every bottle produced. This dedication has helped it carve a niche in the cocktail culture, setting out the bold flavor signature that defines D'USSÉ today.

So this summer, it's time to reclaim Fridays, savor victories, and celebrate life with D'USSÉ. Whether you're raising a glass with friends, enjoying the D'USSÉ Peach Lemonade, or toasting to personal accomplishments, D'USSÉ Friday is about making moments memorable—one sip at a time.

For updates and more information, follow D'USSÉ on Instagram and check out their official website at DUSSE.com. Let's toast to summer, culture, and joyful celebrations together!