#United States #New York #Data Science #Canela Media #Digiday Award

Celebrating Innovation at Canela Media

In a world where data drives decisions, analytics and insights become paramount for success, especially in the media sector. Canela Media, a leading multicultural media company, has recently achieved remarkable recognition for its innovations in leveraging data. Their Data Science Team has been awarded the title of Best Data Team at the prestigious 2025 Digiday Technology Awards. This award is a testament to the team's relentless efforts in harnessing first-party deterministic data methodologies to enhance targeting and optimization processes.

The application of advanced data strategies has played a critical role in the evolution of digital marketing, particularly as AI-driven personalization continues to reshape the landscape. The Digiday Technology Awards celebrate these advancements. This year was no exception, as Canela Media's data experts showcased their progressive approach by deploying cutting-edge tools that emphasize a privacy-first and scalable methodology.

Leadership Driving Innovation

Under the leadership of Suyash Gandhi, the Vice President of Data Science and Analytics, the team excels in transforming raw data into actionable insights. Suyash brings over a decade of experience within the fields of media and marketing technology, guiding the team in utilizing AI, data pipelines, and automation effectively. Working closely with Peter Gonzalez, the Chief Technology Officer at Canela Media, the team is setting the standard for data-driven decision-making, converting what was once seen merely as data into a powerful growth engine. This tangible metric has made an impact in enhancing advertising quality and optimizing marketing strategies.

As Isabel Rafferty Zavala, the Co-Founder and CEO of Canela Media, aptly puts it, "Canela Media's Data Science is an invaluable center of excellence, proving that data is crucial for shaping the future of media." The company's commitment to innovation in data solutions positions it as a leading force in the industry, particularly through its bespoke offerings for multicultural audiences.

Key Highlights and Innovations

Canela Media's Data Science Team launched several innovative initiatives that have garnered attention:

• - Canela Audience Segments (CAS): This proprietary data product provides advanced audience targeting capabilities. Launched in May 2024, CAS can reach 76 million unique devices, illustrating Canela Media's comprehensive ability to connect with U.S. Hispanic audiences.

• - Real-Time Campaign Optimization: One of the standout features includes an AI-based anomaly detection model. This tool allows continuous tracking of advertising KPIs, detecting performance anomalies almost instantaneously, leading to swift resolutions and maximizing campaign efficacy.

• - Content Acquisition Profitability Engine: The company developed a predictive tool to evaluate new content acquisition chances based on profitability and user engagement predictions. This shift greatly enhances their content strategy.

• - User Acquisition Optimization Modeling: Achieving efficient growth and enhanced monetization strategies is a priority. The advanced marketing KPI models lead to actionable insights with clear, effective recommendations for audience segmentation.

These innovations are not just theoretical constructs; they have shifted operational norms at Canela Media. The Data Science Team is at the forefront, driving strategic initiatives geared toward maximizing effectiveness throughout the organization.

A Vision for the Future

Canela Media is determined to establish itself as a powerhouse in digital media through its unmatched end-to-end data solutions. Strategies that champion first-party and deterministic data are at the heart of their success. As they continue to innovate in this data-centric landscape, the organization remains committed to providing culturally relevant and engaging media that resonates with audiences.

With robust offerings from Canela.TV, Canela Audience Solutions, Club Canela, and Canela Studios, Canela Media leads in serving U.S. Hispanic communities. Their user-friendly streaming service includes an extensive library featuring diverse content, delivering on its promise to cater to varied audience needs.

In conclusion, the recognition achieved by Canela Media’s Data Science Team is not merely a trophy but a reflection of their innovative spirit and commitment to excellence within the digital media landscape. Moving forward, the bar has been raised, and the team is on a mission to prove that leveraging data can indeed shape the future of media like never before.