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Geely Auto Expands into the UK Market with EX5 Launch

On October 23, 2025, Geely Auto proudly unveiled the EX5, an award-winning all-electric SUV, at an official event in the United Kingdom. This launch marks a pivotal moment in Geely's strategy to strengthen its presence in the rapidly growing electric vehicle (EV) market across Europe, underpinned by a robust commitment to sustainable mobility.

As Geely sets its sights on the British market, the company aims to achieve annual sales of 100,000 vehicles by 2030. This ambitious target will be supported by a nationwide network of 100 dealerships and service points by 2026, along with a comprehensive distribution system for spare parts and maintenance. This initiative ensures that all customers are guaranteed exceptional service across the country.

Jerry Gan, CEO of Geely Auto Group, emphasized the significance of entering the UK market: "This move marks an important milestone in consolidating Geely's European strategy and heralds a new chapter in electric mobility throughout Europe. We are committed to offering innovative and sustainable products while building lasting relationships of mutual trust with our customers and partners. We look forward to advancing alongside the European market and co-creating the future."

Before its UK launch, Geely Auto had already established its presence across 12 European countries, including Poland, Greece, and Croatia. With strong R&D centers in both Europe and Asia and a flourishing commercial footprint, Geely's European expansion plans include further market penetration in key countries such as Italy, Germany, France, and Spain. Within the next five years, Geely plans to introduce 15 new vehicles tailored for European consumers. The overarching goal is to establish itself as a dominant automotive brand in the continent, supported by a network of over 1,000 points of sale.

The debut of the Geely EX5 in the UK is backed by a formidable global momentum, having already launched in 33 countries with notable successes in various markets. For instance, Australia welcomed this model with enthusiasm, and it exhibited a remarkable growth trajectory since its introduction in March 2025. In Brazil, the EX5 secured the top sales position in its segment for two consecutive months immediately following its official launch.

Geely Holding Group, the parent company of Geely Auto, has maintained a solid presence in the UK for nearly two decades, commencing operations in 2006 with investments and partnerships, particularly with the London Taxi Company, which has since evolved under Geely's ownership into LEVC, known for its award-winning zero-emission taxis. Additionally, Geely has strategically invested in iconic British brands such as Lotus and Aston Martin, further enhancing innovation in electrification and luxury mobility.

The launch of the EX5 aligns perfectly with Geely's vision for a greener future. With increasing demands for electric vehicles, Geely is positioned to leverage its extensive experience and cutting-edge technology to meet the diverse needs of the European market. As it continues to roll out its innovative offerings, Geely is well on its way to becoming a key player in the automotive industry, setting new benchmarks for sustainability and customer satisfaction across the region.

Future Prospects

As the world shifts towards more sustainable forms of transportation, Geely Auto's commitment to the EV market is indicative of a broader trend seen across the automotive industry. The introduction of the EX5 not only showcases Geely's innovative spirit but also highlights the company's determination to lead in the future of electric mobility in Europe. The road ahead seems promising for Geely, as it continues to invest in state-of-the-art technologies and build strong partnerships, ensuring its place at the forefront of the electric vehicle revolution.

With its eye set firmly on expansion and a dedication to sustainability, Geely Auto is on track to become a significant player in the European electric vehicle landscape, with the EX5 serving as its flagship model in this journey.