#USA #Las Vegas #Remezcla #Fania #LatinMusic

Latin GRAMMYs Week: A Celebration of Latin Music in Vegas

The Latin GRAMMYs Week is set to resonate through the vibrant city of Las Vegas, bringing together the pulsating rhythms of Latin music under the spotlight. From November 11th to 12th, My Code's Remezcla Studios is partnering with the legendary Fania Records to unveil a two-day immersive experience that promises to engage both emerging and established artists alike.

Transforming Las Vegas into a Creative Hub

The venue will morph into a bustling creative content studio, fostering an environment for artistic expression and collaboration. At the heart of the experience is an intuitive pop-up recording studio, operational from 10 AM to 6 PM on both days. Here, artists will have the unique opportunity to engage in live recording sessions, producing materials that celebrate the depth and diversity of Latin music.

The Fania Remix Album

Perhaps one of the most exciting highlights is the exclusive Fania Remix Album. This will feature a selection of contemporary artists who will reinterpret cherished tracks from Fania's extensive catalog. The likes of Celia Cruz, Willie Colón, and more will inspire new interpretations that modernize classic salsa and Latin sounds. A mini-documentary will also be produced, capturing the essence of this creative process and enhancing the audience's connection to the evolving Latin music scene.

Ligas Mayores Session and Collaborative Efforts

In a further push to highlight regional talent, Ligas Mayores Records will produce a collaborative single featuring various artists from across genres. Scheduled for release in 2026, this endeavor aims to encapsulate the rich narrative of Latin music through a dynamic studio session.

Throughout the two days, various listening sessions will allow fans, industry insiders, and music enthusiasts to gain insight into the creative journeys of their favorite artists. Previous participants, including Carin Leon and Maria Becerra, have captivated audiences with unreleased tracks, discussing their unique inspirations and creative processes.

Engaging with Artists and Brands

The media and artist lounge positioned adjacent to the recording studio offers a space for brands and sponsors to connect with artists. This interactive approach allows for an organic exchange of ideas and experiences, further enhancing the event’s community-driven ethos. With the partnership with Sephora, artists will be artistically represented, while Remezcla Editorial covers diverse content that captures the vibrant atmosphere.

A Platform for Cultural Expression

David Cid, the Head of Experiential Marketing at Remezcla, emphasizes the core mission of this activation: "Every Remezcla Studios activation is about facilitating cultural expression and uplifting the voices who bring Latin culture to global stages." This celebration is not merely an event; it’s a convergence of culture, creativity, and community.

Bruce McIntosh, Vice President of Latin Catalog at Concord, echoed this sentiment by recognizing the new generation’s embrace of the legendary Fania sound. He expressed excitement at witnessing how new artists and producers are innovatively pushing the limits of salsa and Latin soul music.

About My Code and Remezcla

My Code is a media powerhouse focused on guiding brands in their pursuit of connecting with dynamic audiences through innovative content. Founded in 2006, Remezcla stands as a pivotal platform for young US Latinos, blending lifestyle, creativity, and cultural commentary through its expansive digital presence.

The Latin GRAMMYs Week at Las Vegas promises to ignite a resurgence in the appreciation of Latin music while fostering relationships among artists, producers, and fans. It’s a celebration of heritage, sound, and innovation—an event that will undoubtedly leave lasting memories for all in attendance.