#Japan #Satonoka Project #Yuki #Michiho Handa #Yuki Kimono

Revitalizing Regions: Michiho Handa at Kimono Day Yuki

Michiho Handa, known for her role as a narrator for the show "Let's Live in the Countryside," hosted an engaging talk on regional relocation at the 17th annual "Kimono Day Yuki" event. This celebration encourages the appreciation of Yuki's traditional textiles, particularly Yuki tsumugi—a handwoven silk fabric renowned for its beautiful patterns and comfort.

The event took place in Yuki City, located in Ibaraki Prefecture, and was a collaboration between the community and Japanese Digital Broadcasting Company (JDS). Handa, who hails from the nearby city of Joso, shared her passion for local living and the significance of embracing rural lifestyles.

The "Kimono Day Yuki" invites attendees to stroll through the city's historical streets wearing their finest kimonos and features activities such as a lottery for Yuki tsumugi fabrics, rickshaw experiences, and photography opportunities. Handa's talk aimed to inspire both residents and visitors to consider the benefits of moving to Yuki City, or reaffirm the charm of their hometown.

During the event, Mayor Kobayashi highlighted support initiatives for families and new residents, contributing to a lively discussion on the appealing aspects of life in Yuki. Attendees gained valuable insights into the joys of relocating, including the testimonies of existing residents who shared their own experiences. The talk was met with enthusiastic responses, and attendees left with a newfound appreciation for the possible adventures of rural life.

In an exclusive interview post-event, Handa reflected on the vibrant atmosphere of the Kimono Day. "Seeing the streets filled with attendees donned in kimonos made me realize how well-suited this city is to such cultural expressions. It felt like coming home, and the warm reception from everyone present was moving. Newcomers have embraced their new homes with heartfelt sentiments, which is wonderful to witness. I believe every city deserves this kind of spirit and connection," she remarked.

Handa also shared her thoughts on the Yuki tsumugi kimono she wore during the event. "It was incredibly warm, lightweight, and adapted beautifully to my body. Unlike some more complex garments that can be difficult to wear, this kimono felt like it was designed for everyone."

When asked for advice for those considering relocation or dual living situations, Handa encouraged potential movers to explore new environments through trial relocations. She emphasized the accessibility of various programs allowing people to experience what life in a new area feels like before making substantial commitments. "From my own experiences with dual living, being able to switch between work and personal life enriches the experience. For anyone who is contemplating this path, I recommend starting small—give it a try and see how it resonates with you."

As part of the "Satonoka Project," the talk was aimed at enhancing community engagement through local storytelling and digital media. The project serves as a platform for promoting regional development by producing and broadcasting informative video content. The local TV station, catering to this initiative, will feature the highlights of the event at a later date on their channels.

The collaborative spirit among JDS, local businesses, and community members reflects a collective effort to present Yuki as a thriving destination for those contemplating a scenic and fulfilling rural life. The "Satonoka Project" endeavors not only to share local stories but inspires prospective movers about the possibilities and warmth of rural community living.

About the Event

• - Hosted by: Cable Television Company, Japan Digital Broadcasting Company
• - Co-hosted by: Yuki City
• - Date: November 8, 2025, from 12:30 PM to 1:40 PM
• - Location: Keifukuzan Shakadō, Yuki City, Ibaraki Prefecture
• - Special Guests: Michiho Handa, Mayor Kobayashi, and various relocation experts.
• - Entry Fee: Free

Whether through thoughtful discussions at local events like this or by engaging with the rich culture unique to Japan’s regions, there remains a compelling call for many to consider a transition to a life immersed in community and tradition. For anyone curious about what rural living may offer, Michiho Handa’s enthusiasm is a powerful reminder of the beauty and potential that awaits.